Malaysia Truly Asia X Cuti-Cuti 1Malaysia - Dekat Je. Discover Kedah 2016 a.k.a. Visit Kedah Year 2016 + Visit Kelantan Year 2016 + Visit Pahang Year 2017 + Visit Perak 2017 + Visit Terengganu Year 2017 + Visit Sibu Year 2017 + Visit Hulu Selangor 2017 + Visit Perlis Year 2020. compiled and managed by Farsa
Friday, January 29, 2016
Terengganu state campaign targets niche markets
Malaysia’s Terengganu state government is
stepping up promotions to attract niche market segments such as cruising,
medical and sports tourism, diving and angling in order to boost tourist spend
and length of stay in the state.
Through the Visit Terengganu Year 2017
campaign, the local government hopes to reach 5.5 million tourist arrivals by
next year. However, Wan Abdul Hakim Wan Mokhtar, Terengganu state deputy EXCO
on tourism, stressed at a press event this week that “the numbers are not as important
as the quality of spend of tourists per night.”
With the theme Beautiful Terengganu, the
campaign will leverage on its well-known snorkelling and diving islands, Redang
and Perhentian, to promote tourism in the mainland and to increase the average
length of stay of foreign visitors from 5.2 to 6.5 days.
Terengganu Year 2017 is also a catalyst for the state’s larger agenda of attracting some 6.5
million arrivals over the next five years. Besides domestic tourists, the state
is also targeting arrivals from China, India, South-east Asia and Europe.