KOTA KINABALU, 7 April 2022 –
With the easing of travel restrictions and reopening of the Malaysian leisure
and tourism industry, local residents have sought out to satiate their appetite
for adventure and discovery by exploring the many wonderful holiday
destinations this beautiful country has to offer. From exciting urban quests,
to exotic beach escapades, to lofty mountaintop retreats - and everything in
between - Malaysia certainly has it all, with so much just waiting to be seen
and discovered.
For 21 GoPro content creators, it was certainly an opportunity
for adventure and discovery when they were recently whisked away on a
3-Day-2-Night lush tropical getaway to Sabah’s Bungaraya Island Resort. The
retreat is a continuation of the Dream Malaysia campaign by GoPro and Tourism
Malaysia to amplify the success of the campaign held last year which sought to
celebrate the beauty of local lifestyle and travel through the production of
videos.
“With the reopening of travel and tourism, it will definitely be
bigger and more exciting this time around. Beginning with this excursion with
our creators to Gaya Island and other parts in Sabah, we will explore the
length and breadth of East and West Malaysia from the most vantage and
immersive angles that can only be shot using a GoPro,” said Rick Loughery, Vice
President of Global Marketing and Communications at GoPro.
“Dream Malaysia seeks to inspire and amaze through the
production of videos of Malaysia’s awesome and incredibly diverse destinations,
which simply has to be seen and experienced to be appreciated – and what better
way to achieve this than using the immense capability of a GoPro? Naturally, we
are thrilled to work with Tourism Malaysia and ECHO Resorts to strategically
reinvigorate travel and tourism by placing Malaysia as one of the most
must-visit destinations in the world,” he added.
The content creators certainly received an unforgettable
experience when ECHO Resorts closed out the entire tropical paradise of
Bungaraya Island Resort, perched on the hillsides of Polish Bay on Gaya Island.
They were feted to full board throughout the duration of the retreat, including
accommodation, meals and a plethora of activities, which included diving,
snorkeling, sailing, paddle boarding, and mangrove kayaking, among others.
Meanwhile, the excursion also saw the GoPro team exploring other
hidden wonders in Sabah, while engaging in activities which include river
tubing at Tambatuon Eco-Village and visiting Tamu Kundasang, MOGGILAND
Waterfall and Lasau Podi.
“With the reopening of Malaysia’s borders, the continuation of
Dream Malaysia campaign kicks off at a truly opportune time. We are confident
that the amazing video content created using GoPro’s industry-leading
technology will play an incredibly instrumental role in showcasing Sabah and
other local destinations to the world, especially those with an insatiable
appetite for adventure travel,” said Dato’ Hj. Zainuddin Abdul Wahab,
Director-General of Tourism Malaysia.
“This collaboration between Tourism Malaysia and GoPro also
bears testament to the tremendous potential for economic development that can
be realized through Public-Private Partnerships, which can be strategic and
instrumental tools to accomplish what neither can do alone. But together, the
sum can truly be greater than its parts. We certainly look forward to working
with GoPro to realizing the dream of what we hope to be a truly successful
campaign in every right. As Malaysia welcomes international visitors, let the
adventure begin!” he added.
For more updates and information about the campaign, visit
GoPro’s Instagram and Facebook (@gopromysg).
No comments:
Post a Comment
Note: only a member of this blog may post a comment.