Despite its location in a leisure destination relatively unknown to international markets, Lexis Hibiscus Port Dickson has acquired enough meetings and incentives in its first year of operations for the segment to make up 15 per cent of total business.
In an interview with TTGmice, Steve Woon, Lexis Hotel Group, senior vice president, sales & marketing, said the hotel has been attracting local, regional and Middle Eastern groups for meetings and incentives, with attendance ranging from 40 to 450 people.
He believes that the upscale property's advantage lies in its accessibility, located about 90 minutes by car from Kuala Lumpur International Airport and klia2.
Furthermore, with its location along the route commonly taken to popular southern Malaysian cities such as Malacca, Woon believes that Lexis Hibiscus Port Dickson makes an ideal stopover destination and easy add-on to any itinerary.
The property features 639 keys, made up of 117 tower rooms and 522 seawater villas and satisfies event requirements with two sea-facing pillarless ballrooms and 10 function rooms with natural lighting.
Agreeing that Lexis Hibiscus Port Dickson is a draw for corporate clients, Adam Kamal, CEO, Olympik Holidays, said: “Water-based activities including fish feeding from glass bottomed boats, sunset cruises on a catamaran, and private charters provided by third-party operators are a plus point for (business event) groups staying at the resort.”
Arokia Das, senior manager at Luxury Tours Malaysia, said there are enough nature- and water-based attractions in the destination to "easily" keep incentive groups occupied for two or three nights, but urged the local tourism authorities to "leverage on (Lexis Hibiscus Port Dickson) to promote the destination in the international scene and attract repeat visitors to Malaysia".