Saturday, 26 March 2016

Arts And Culture A Promising Industry To Attract Investment - Mas Ermieyati

KUALA LUMPUR, March 25 (Bernama) -- Arts and culture are a promising industry, and serve as a magnet to attract investment and talent, says Deputy Tourism and Culture Minister Datuk Mas Ermieyati Samsudin.

She said the government realised the importance of arts and culture as they could enrich the quality of the people, besides enhancing social harmony.

"Investment in arts and culture brings wealth of intangible values and benefits, and that is why we must develop strategies to promote the tourism and arts industry as the main contributor to national economic growth.

"I believe, the success of a world class arts and cultural institution depends not only on the hardware (physical aspects), but also related to human development, especially in terms of skills, thinking and mentality," she said in her opening speech at the 4th Annual Asian League of Institutes of the Arts (ALIA) International Symposium 2016 here, today.

The three-day conference starting today was attended by 150 participants from around the world which objective is to discuss issues relating to arts and culture.

Mas Ermieyati said the conference was important as it gave participants an opportunity to exchange ideas and knowledge.

"It allows cultural policy makers and leaders of renowned institutions from all over the world to share their experience and wisdom in cultural management and arts education," she added.


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