Agoda pilots Vaxxed To Go campaign in Malaysia

 

In support of Malaysia’s nationwide immunisation drive, Agoda has launched the Vaxxed To Go campaign incentivising travellers who are fully vaccinated with special travel deals and benefits.

Through this campaign, Agoda hopes to galvanise other travel and hospitality stakeholders to come together and play a part in helping the country return to normalcy.

The Vaxxed To Go campaign follows the implementation of Malaysia’s National Recovery Plan, which places vaccination as one of the three key threshold indicators to determine the gradual reopening of economic and social activities.

Malaysia currently boasts one of the fastest vaccination rates in the world with its National Covid-19 Immunisation Programme. As of July 31, around 64 per cent of the country’s eligible population have registered for their vaccine shots.

With Agoda’s Vaxxed To Go initiative, accommodation providers on the platform will be able to get behind the national vaccination effort and benefit from bookings from vaccinated travellers.

Participating properties will benefit from increased visibility and exposure from Agoda’s marketing efforts for the campaign, which will span across a range of channels including social media, banner promotions, and pop-ups. Consumers will also be able to easily browse through Vaxxed to Go packages on dedicated landing pages.

“After months of lockdown and movement restrictions, many Malaysians are no doubt looking forward to travelling again as it becomes safe to do so,” said Cleland Robertson, country director, Malaysia and Brunei, Agoda.

“Malaysians have always had a healthy appetite for travel, so promoting the concept of ‘Vaxxed To Go’ – exclusive deals for vaccinated travellers – which offer exclusive great value deals, Agoda hopes to encourage more Malaysians to feel safe and confident to travel again, and to get their Covid-19 shots.”

He added: “Aside from safeguarding public health, increased inoculation rates will be crucial in kickstarting the recovery of the nation’s economy as a whole and particularly that of the travel and hospitality sector. Agoda also hopes to inspire other industry players to play their part in helping Malaysia achieve herd immunity as soon as possible.”

With Vaxxed To Go, hotel partners will be able to offer discounted rates to fully vaccinated travellers when domestic travels are allowed, alongside value-added perks such as room upgrades and F&B discounts. Properties may also list special packages for on-site experiences, from resort activities to spa and wellness deals.

Vaxxed To Go is an extension of the Agoda Spofecial Offers offering, which was launched in May in several other markets. With Malaysia as its pilot market for the campaign, Agoda said that it aims to roll out Vaxxed To Go in more markets in the months to come.

-TTG Asia.