Malaysia Tourism Council (MTC)
will launch a B2B platform next month specialising in niche products, and
targeted at both international and domestic travel trade players.
MTC president, Uzaidi Udanis,
said he is targeting at least 500 activities and attractions from all across
Malaysia when the platform goes live.
The
platform, dubbed Universal Pass (UPass), will focus on Malaysian niche products
that are not easily available to overseas wholesalers and not sold by OTAs.
What sets it apart is its reservation system which allows bookings with instant
confirmation and dynamic pricing.
Homestays,
white water rafting, glamping by the river and adventure tours are among
products to be featured on the platform, which will be run by a dedicated team
from MTC and financed by industry players themselves. Uzaidi, however, declined
to reveal the amount of investment.
On
setting up the portal, Uzaidi said: “We are preparing for the reopening of international
borders. When inbound travel restarts, we expect to see more travellers looking
for unique, outdoor experiences and activities.
“This
portal will be able to provide them with plenty of choices, and with dynamic
pricing, trade buyers will be able to get some good deals, especially during
low season.”
Once
the platform goes live, MTC will start promoting the site to the international
travel trade as well as keep them in the loop on the latest products and
offerings in Malaysia.
Uzaidi
said: “Overseas wholesalers will be able to make direct bookings with local
product owners and suppliers, and get instant confirmation.”
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