Malaysia Airlines Launches MHartisans to Feature Specially Handcrafted Creations by Employees

 

KLIA, 10 March 2021: Malaysia Airlines is pleased to launch MHartisans, an avenue for its employees to create, produce and sell their own range of handcrafted items via the airline’s flagship e-retail store, Temptations beginning today.

 

MHartisans is created to encourage employee’s entrepreneurial spirit, who have transformed their hobbies and passion into income-generating projects during this challenging time for the aviation industry. In celebrating the launch, the airline will debut an exclusive line of dolls and memorabilia by two of its talented cabin crew.

 

Agnes 'Aggie' Yap, a former graphic designer prior to joining Malaysia Airlines over 20 years ago, was inspired by the airline’s iconic kebaya girl when designing a range of memorabilia such as sticker sets, keychains, and protective mask folder. Aggie embarked on this project by creating designs on her tablet whenever she had spare time during duty flights.

 

Meanwhile, Wesley Anak Juntan, a cabin crew with Malaysia Airlines since 2010 created an exclusive line of dolls clad in traditional Iban costume to honour his origins. Wesley's debut collection for MHartisans consists of three dolls, the Sarawak Doll, the Sabah Doll, and the Kebaya Girl Doll. The Kebaya Girl is clad in the iconic Malaysia Airlines' kebaya and styled according to the grooming standards of Malaysia Airlines, which includes the classic French twist hairstyle. The kebaya is hand-sewn from the actual fabric of Malaysia Airlines' cabin crew uniform.

 

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, Lau Yin May said, "We are thrilled to launch this fantastic line-up of handmade creations by Malaysia Airlines' employees. With MHartisans, we now have a platform for our internal homegrown talents to showcase their innovations and nurture their entrepreneurial spirit.

 

We believe that this new initiative is more than just an opportunity for us to support our colleagues. It also allows us to feature Malaysian-made products which embody our nation's diverse cultures and heritage. I hope that these products will instil national pride and love for Malaysia amongst our loyal customers. The handicrafts make for an exciting and unique gift for your friends and family to rekindle their love for Malaysia! What's more, they are now featured on Temptations, so our customers can easily have a souvenir of the Malaysian Hospitality that they miss so much delivered right to their doorstep," she added.

 

Open to all employees; MHartisans will continue to feature more artisans under this campaign to bring more exclusive MH merchandise designed by them. Do not miss to grab this exclusive MHartisans to make for a fantastic gift at temptations.malaysiaairlines.com now.

 

Malaysia Airlines also supports its employees with the creation of MHhomecooks, a special segment on its YouTube channel that features Malaysian local favourite dishes such as Laksa Johor Ikan Parang, Paratha with Kirti and Nasi Hujan Panas, all cooked by the airline's employees.

-Malaysia Airlines.