The country's tourism players may see light at the end of the tunnel as the industry appears to be on its way to recovery, according to Shopee's data.
Last December, Shopee teamed up with Ministry of Tourism, Arts and Culture (Motac) through Tourism Malaysia on the Jom Cuti-Cuti Malaysia! Experience Malaysia Like Never Before campaign. Exclusively for Malaysians, the campaign was recently relaunched following a two-month long hiatus.
Besides hotel deals by members of the Malaysian Association of Hotels (MAH), the campaign expands to include tour packages under the Malaysian Association of Tour and Travel Agents (MATTA), Malaysia Inbound Chinese Association (MICA), Malaysian Indian Tour & Travel Association (MITTA), Bumiputera Tourism Operators Association of Malaysia (BUMITRA) and Malaysian Inbound Tourism Association (MITA).
The campaign has seen an uptake of 22,000 transactions since the announcement on Mar 2 to lift inter-district travel ban, and when Selangor, Johor, Penang and Kuala Lumpur were downgraded to CMCO. This is encouraging as compared to the cumulative 500 transactions made between Jan 11 (when MCO 2.0 was announced) and Mar 1.
With inter-state travel still prohibited, residents in Klang Valley, Penang, Sabah and Johor took the opportunity to go on staycations.
They contributed an average of 75% of overall demand for the deals within their respective states.
Optimistic about the eventual reopening of state borders, those especially from Sarawak, Terengganu and Melaka are also choosing to "Buy Now, Travel Later".
Popular destinations include Aquaria KLCC in Kuala Lumpur, Sunway Lagoon and Zoo Negara in Selangor, Rainbow Skywalk at The Top Penang and Wonderfood Museum in Penang, Port Dickson, Negeri Sembilan and Langkawi, Kedah.
Shopee regional managing director, Ian Ho says that the robust demand shows that Malaysians want and need a break after prolonged stay-at-home measures.
Although currently bolstered by the aid and incentives from the Government, this is a positive sign of recovery for the tourism industry.
"We will continue to play our part in connecting Malaysians with hoteliers and tour operators by using technology to contribute to the sustainability of the industry," he adds.
Apart from staycations, Malaysians have been thronging malls ever since CMCO.
As such, Mid Valley Megamall KL and The Mall, Mid Valley Southkey Johor Bahru are offering a slew of exciting e-voucher packs on Shopee from participating tenants that will go at up to 50% off this Shopee 4.4 Mega Shopping Day.
The region's first mega shopping festival of 2021, Shopee's 4.4 Mega Shopping Day till Apr 4 features free shipping with a minimum spend of RM4, daily 95% off deals and vouchers and a new RM10,000 Shopee Money Wheel game show where participants get to spin the wheel and win moolah if they successfully guess the word on the board.
The shopping festival also offers exclusive collaborations between fashion labels and celebrities namely Pestle & Mortar x Jameson, Roscani x Fatin Afeefa, Tomorrow Showtime x Amelia Henderson, and Hype x Kide on Mar 30.
Another highlight is the Shopee 4.4 Mega Show that will be aired on Shopee Live, Astro Ria and Astro Gempak at 9PM on Apr 3.
The show will feature performances by A-listers such as Dayang Nurfaizah, Hael Husaini, Zizi Kirana, Hazama, Elizabeth Tan and Naim Daniel as well as the legendary Datuk M. Nasir.
The shopping festival will culminate on Apr 4 from midnight to 2am, featuring Midnight Madness with exclusive 4.4 Only Deals and Vouchers, Super Brands Spotlight, Shopee Live marathon streams from 9am and more.
Shopee's regional 4.4 Mega Celebrity, globally-acclaimed K-Pop girl group Mamamoo will also be presenting their top hits exclusively on Shopee Live from 9pm - 11pm.
Visit https://shopee.com.my/m/4-4 to know more about the 4.4 Mega Shopping Day.
-nst online.
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