China-based Trip.com Group
has entered into a strategic partnership with AirAsia’s travel and lifestyle
e-commerce platform, AirAsia.com, that will allow users of both digital
platforms access to a wider range of product and service offerings.
Under the partnership, both
companies will collaborate on a range of popular products and services
available on both digital platforms, including cooperation in the areas of
transit information for connecting flights, as well as membership benefits and
product marketing, so as to deliver an enhanced and streamlined experience for
travellers.
The cooperation aims to
spur greater demand for international travel by providing travellers with an
end-to-end product offering, from flights to hotels, airport transfers, and
activities. Trip.com Group’s premium members will also be able to enjoy
upgraded privileges on AirAsia flights when they book on Trip.com Group
platforms.
AirAsia Group CEO, Tony
Fernandes, called the airline’s partnership with Trip.com Group
“timely” and added that it “demonstrates our commitment and confidence in the
China market, more so during this challenging Covid-19 environment, where we
remain optimistic for borders to be reopened in the near future”.
Trip.com Group CEO,
Jane Sun, said: “With the pandemic gradually being brought under control, we’re
seeing a recovery in travel demand across the Asia-Pacific region. Already,
we’ve seen accommodation volume in a number of key regional markets virtually
recover to pre-pandemic volumes, while air ticketing volumes continue to make a
strong recovery.
“With demand gradually increasing, and flight routes continuing to resume, we look forward to working with AirAsia to prepare the travel industry for a triumphant revival, and deliver a superior experience to travellers.”
-TTG Asia.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.