In a bid to attract
international travellers back to Malaysia’s shores amid the ongoing pandemic,
the Ministry of Tourism, Arts and Culture (MOTAC) is looking to tap into niche
tourism activities in the country’s green zone destinations.
Its minister, Nancy Shukri,
said the ministry is working on a concept paper to promote niche tourism
activities such as golfing, snorkelling and diving on the country’s islands
marked as green zones.
However,
reciprocal green lanes or travel bubbles with other like-minded countries need
to be established before Malaysia reopens its green zone destinations to
foreign travellers.
“We
need to be creative and find new ways of looking at the travel bubbles,” she
said, while stressing that there needs to be mutual agreement between
governments and standard operating procedures (SOPs) in place for the niche
tourism activities identified to ensure the safety of tourists.
The
concept paper currently being prepared by the MOTAC will be presented to
relevant ministries and government agencies including the Health Ministry, the
National Security Council, and the National Disaster Management Agency within
the next two weeks.
Welcoming
the move, Yap Sook Ling, managing director at Asian Overland Services Tours
& Travel, opined that promoting diving and golfing activities would attract
high-value travellers to the country.
But
at the same time, she stressed, the government should make it compulsory for
foreign tourists entering the country to employ the services of registered
travel agents to ensure compliance to the SOPs set by the government and strict
adherence to the tour itinerary.
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