HATYAI, Nov 27 -- Tourism Malaysia to launch various campaigns and initiatives to promote Malaysia as a top of mind tourist destination among Thai, especially Southern Thai communities for Visit Malaysia 2020 (VM2020).
Among the initiatives and programs included “Malaysia Tourism Seminar and B2B Session”.
In a statement, Tourism Malaysia said the programme is an initiative to keep industry players updated on VM2020” campaign and create a platform for networking and collaboration especially for package development and promotional efforts with an eye on welcoming more tourists from Southern Thailand to Malaysia.
“The programme aims at strengthening the cooperation between Thailand and Malaysia, as both countries have a long-standing relationship as close neighbours,” it said.
More than 100 local delegates from travel agents, associations and members of the media from southern Thailand attended. Tourism Malaysia also brought along nine Malaysia tourism industry players to attend the event.
Director of International Promotion Division (ASEAN) Tourism Malaysia Noran Ujang said Malaysia is set to roll out various campaigns and packages to attract 2.3 million Thai tourists to its shore next year.
“From January to July this year, Malaysia received 1.15 million tourists from Thailand reflecting an increase of 2.9 per cent compared to the same period in 2018,” he said.
Malaysia is targeting to attract 2.19 million Thai tourist this year.
For VM2020, Malaysia targets a total of 30 million tourist arrivals, of which 2.3 million is expected from Thailand.
Meanwhile, Malaysian Ambassador to Thailand Datuk Jojie Samuel said Malaysia would continue to strengthen cooperation with local partners as agents, associations, media, corporate organisations, educational institutions and others to support the growth of the market.
“We will continue to carry out various initiatives to drive the growth in the tourism industry and look at different market segments to ensure that arrivals from these markets continue to grow,” he said at the Networking Dinner of Cul-Tour Border Tourism here today.
Among the initiatives and programs included “Malaysia Tourism Seminar and B2B Session”.
In a statement, Tourism Malaysia said the programme is an initiative to keep industry players updated on VM2020” campaign and create a platform for networking and collaboration especially for package development and promotional efforts with an eye on welcoming more tourists from Southern Thailand to Malaysia.
“The programme aims at strengthening the cooperation between Thailand and Malaysia, as both countries have a long-standing relationship as close neighbours,” it said.
More than 100 local delegates from travel agents, associations and members of the media from southern Thailand attended. Tourism Malaysia also brought along nine Malaysia tourism industry players to attend the event.
Director of International Promotion Division (ASEAN) Tourism Malaysia Noran Ujang said Malaysia is set to roll out various campaigns and packages to attract 2.3 million Thai tourists to its shore next year.
“From January to July this year, Malaysia received 1.15 million tourists from Thailand reflecting an increase of 2.9 per cent compared to the same period in 2018,” he said.
Malaysia is targeting to attract 2.19 million Thai tourist this year.
For VM2020, Malaysia targets a total of 30 million tourist arrivals, of which 2.3 million is expected from Thailand.
Meanwhile, Malaysian Ambassador to Thailand Datuk Jojie Samuel said Malaysia would continue to strengthen cooperation with local partners as agents, associations, media, corporate organisations, educational institutions and others to support the growth of the market.
“We will continue to carry out various initiatives to drive the growth in the tourism industry and look at different market segments to ensure that arrivals from these markets continue to grow,” he said at the Networking Dinner of Cul-Tour Border Tourism here today.
-bernama.
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