LABUAN,
Aug 13 (Bernama) --SS Speed Boat Enterprise, a local boat operator and tour
agent, is the pioneer in providing tourism related activities in the Malaysia's
international financial centre of Labuan.
Equipped with four speed boats to
run the sea transport sector, the company can now heaved a sigh of relief as
more than 1,000 people have so far signed up as their regular customers and
tourists.
Its director, Mohamad Rosli Ramani, 25, said his involvement in the
tourism industry came about when he saw the potential of such tourism products
found in Labuan.
"These people are not only locals but also from outside
of the island who have been to at least four attractive islands for various
water sports, recreational diving and snorkelling.
"We have Rusukan Kecil
and Rusukan Besar Islands for recreational diving, snorkelling and witnessing
the turtle hatching and being released, and we have Papan Island for various
water sport activities,' he said during an exclusive 'Three Island Tour' with
Bernama on Saturday.
He said the Rusukan Islands were very popular due to the
existence of various ocean life, coupled with the still intact condition of
coral reefs.
"We thanked the government for its attention to the island's
tourism sector in view of the ongoing slowdown of the economy, and now we play
our role as the local tour activity provider to the tourists and
visitors," Rosli said.
His partner, Mohd Nur Faiz Anuar, also 25, said
the hospitality and tourism was one of the industries that was most affected by
digital development.
"Transportation and accommodation companies are
among the first ones to utilise digital marketing techniques in their ventures
to engage tourist and communities and make sure their customers have the best
possible away-from-home experience," he said.
He said in order to perform
well and gain competitive advantages, players in the travel industry were
always looking for the newest and greatest ways to reach their buyer persona
and tailor their offering to their target audience.
When planning travel, he
said tourists tended to look for companies with a social media presence on
established social media networks, and they are also interested in big brand
names and prestige, alongside a online mobile-optimised booking experience.
He
said 'staycations' had been a powerful trend in the last two three years, with
many travellers having trended in the direction of sticking around locally to
enjoy their vacation time.
"This has been great news for local tour and
activity providers and their communities as more people are looking to boost
their local economies with trips close to home," said Rosli and Faiz.
They
were optimistic the island's tourism industry could be developed further with
significant roles played by the tourism players.
-bernama.
http://www.labuantourism.my/
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