Malaysia Convention & Exhibition Bureau
(MyCEB) wants to encourage meeting and incentive groups from Singapore to
travel beyond popular destinations Johor, Malacca and Kuala Lumpur, and to stay
longer in the country.
Towards this end, it organised a half-day roadshow at
Marina Bay Sands Singapore on Tuesday which comprised product briefings by
Sarawak Convention Bureau, Langkawi Development Authority as well as MyCEB. The
event also featured a mini travel mart where 10 Malaysian sellers had business
appointments with 60 meeting and incentive planners in Singapore.
Tan Lay Teng, MyCEB’s senior manager –
corporate & incentive, noted that Singapore is a major market for Malaysia,
contributing an average stay of three days/two nights.
“We want them to stay longer and experience
Malaysia’s diverse offerings,” declared Tan.
“Penang is rich in food and heritage while
its state capital, George Town, is a UNESCO World Heritage Site. Langkawi has
beautiful islands and beaches, Sabah is great for diving, adventure and
teambuilding, while Sarawak has lots to offer in terms of heritage, culture and
soft adventure.”
Meanwhile, MyCEB has extended its Malaysia
Twin Deal++ incentive programme for planners and delegates.
To qualify, groups must confirmed their bookings and arrive in Malaysia by
December 31, 2014.
According
to Tan, the programme was extended due to overwhelming response. It was
supposed to conclude on June 30 this year.
-TTG Asia.
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