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| photo: PelanconganKini |
Expect one-of-a-kind dynamic action as Sunway Pyramid hosted the
1Malaysia Grand Prix Sale 2014 launch, held in conjunction with the annual
Petronas Formula 1 Grand Prix race which takes place on 28 to 30 March 2014 at
the Sepang International Circuit. Experience the adrenaline rush as you
race over to Sunway Pyramid for the most exciting promotions, offers and activities
ever, from the amazing discounts on exclusive GP merchandise to fantastic
energy surrounding the shows - set to thrill Formula 1 fans and shoppers alike.
The exciting 1Malaysia Grand Prix Sale 2014 launch
at LG2 Orange Concourse was attended by the Minister of Tourism Malaysia Dato'
Seri Mohamed Nazri bin Tan Sri Abdul Aziz, Founder and Chairman of Sunway Group Tan Sri
Dr Jeffrey Cheah, Managing Director of Sunway Property Investment Division
Dato’ Ngeow Voon Yean, CEO of Sunway Shopping Malls and Theme Parks HC Chan,
COO of Sunway Shopping Malls Kevin Tan, invited guests and celebrities, along with
Tourism Malaysia, Ministry of Tourism and Culture Malaysia and Sunway Group
officials in the audience.
“Today also serves as a teaser to the
adrenaline-pumping action at the Sepang International Circuit on 28 March as
international racers blaze the trail at the F1 Petronas Malaysia Grand Prix,”
said Dato' Seri Mohamed Nazri.
“I am delighted to know that the private
sector has shown greater commitment and formed stronger collaborative network
with the Government to drive the tourism industry further, as we can see in
today’s event,” he added.
Earlier before the launch, 21 international travel agents and
media from Hong Kong, Indonesia, South Korea, and Thailand, under the Mega Fam
programme participated in the “Explorace Salebration Treasure Hunt” to kick-start the celebration.
The 1Malaysia
Grand Prix Sale 2014 launch saw a
colourful treat of cultural dances, entertainment from the buskers,
performances by popular local artistes, an elegant fashion show and the
highlight- a display of a series of the sharp and sporty Lotus Supercars,
including the acclaimed Lotus Evora GT4, Nurburgring round champion of the 2010
GT4 European Cup season. A few models will be on display at the Sunway Pyramid
Orange Concourse for shoppers’ viewing pleasure on the 15 and 16 of March.
“As we are also celebrating Sunway’s 40th
Anniversary, we have plenty of new attractions in store for our visitors. Sunway
Resort City is the only integrated Resort City in Malaysia with 7 key
components making us one of the most popular tourists’ destination in the
country, with an estimated visitation of 40 million annually from all around
the world, among them Singapore, the Middle East and Europe,” said Tan Sri Dr
Jeffrey Cheah.
“Sunway Resort City is in fact world-class integrated resort
destination, and both local and international tourists will have plenty to do
and see – creating memories of Malaysians’ warm reception that they can take
with them when at the end of their holiday or visit,” he added.
Sunway Resort City has a lot of initiatives for the betterment of the
community, to ease the heavy traffic congestion in Bandar Sunway and provide
the best quality of lifestyle. These include the proposed Bus Rapid Transit
(BRT) Line in Bandar Sunway, Canopy Walk connecting Sunway College, Monash
University to Sunway Pyramid and the road work constructions, among them the
NPE road widening, NPE - South Quay Link and the KESAS highway overhead bridge,
all in all costing close to RM800million. All of these efforts are to bring in
more international tourists.
The launch of the 1Malaysia Grand Prix Sale 2014 in Sunway Pyramid also
showcased one of the most delightful home-grown names in Malaysia, Pink Jambu, boasting
artistic designs that are delicately hand-painted onto a canvas of fabrics and
transformed into various forms and functions.
During the launch, PUMA also featured their latest sports collection as
their long and successful partnership with Ferrari has created an impressive
range of Ferrari licensed footwear, apparel and accessories that balance
sophistication and practicality with a sharp and sporty look.
Exclusive for the 1Malaysia GP Sales this year, from 15 March till 6
April 2014, the ‘Prix-vilege Contest’ requires shoppers to only spend RM250
(RM200 for HSBC cardholders and Mastercard holders) in a single receipt to
stand a chance to win flight tickets, exclusive F1 tickets and shopping
vouchers.
For the ‘Flag off’ Redemption, just spend RM500 (RM400 for HSBC
cardholders) in 2 receipts to redeem a limited edition red umbrella, and this
is only applicable for Sunway Pals members. Shoppers can sign up to become
Sunway Pals members at the designated counters for free membership.
Sunway Pals members will be rewarded with loyalty points every time
they shop within Sunway. The points are then converted into cash rebate that
gives them savings when they spend. Each RM100 spent is converted into 100
Sunway loyalty points, which is rewarded RM1 cash rebate.
The excitement of 1Malaysia GP Sale 2014 in Sunway
Pyramid is further felt with the Sepang International Circuit Roadshow - with
the 3D Exhibition showcasing the history of F1 in Malaysia for the past 15 years, 3D Cinema where
visitors can experience a 3D show reel of Malaysian F1 promotion in a unique
motion master and the F1 Simulator Challenge, where F1 ticket holders can race
to their fastest lap times and be selected as one of the Top 10 finalists for
the F1 2014 nationwide roadshow.
Shoppers can also purchase F1 tickets at the
Official Ticket & Merchandise Booth located at Ground Floor, Ice Rink
railing between GUESS & O'Viet. Get 50% discount for F1 tickets and 10% discount
for normal price merchandise with any F1 tickets purchased there.
As Malaysia
was also declared a Duty Free Destination in 2011, shoppers can expect to buy
more varieties of imported goods and at better prices, and pay less for items
like perfumes, handbags, apparel, gadgets, rugs, bed linen, footwear, hats,
jewellery and toys all available in Sunway Pyramid.
Let Sunway Pyramid, winner of the Best Shopping Mall Award 2012 / 2013
brings you the most unique shopping adventure ever, as we celebrate Visit
Malaysia Year 2014 with additional events, activities and festive celebrations
lined up to spark everyone’s imagination and interests.
-Sunway Pyramid.
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