Thursday, February 4, 2016

Vittoria Enters Third Year As Neutral Sservice Provider For LTDL 2016


SHAH ALAM – For the third consecutive year, Italian tyre brand Vittoria will continue as neutral service providers, ensuring world class support for riders at the 21st edition of Le Tour de Langkawi (LTdL) scheduled to take place from February 24 to 2 March.

Once again bringing it's proud record as providers of the race services at the Giro d'Italia to LTdL, Global Marketing Manager Vittoria Asia Pacific Limited Frank Levering expressed his amazement with the level of professionalism in terms of organisation, participation and national support towards LTdL similar to the biggest races in the world.

“I joined Vittoria 3 years ago and one of the things I am most proud of is our passion and concern for our fellow cyclists all over the world. Our Servizio Corse, or neutral race services, is a perfect example. Famous in Europe because of our support in the Giro d’Italia, Vittoria offers the same professional assistance to Asia. Any LTDL racer in need can always count on Vittoria to be near and ready to assist, thanks to Jami and his colleagues!” He said.

Vittoria will once again deploy its Servizio Corse Digital platform for the 2016 edition. This platform allows anyone and everyone to send pictures, selfies etc to our hashtags which will be put on screens around the race, entertaining the crowd and the internet viewers with all the personal messages and photos from the audience as well as the latest news tweets from media covering the event. Last year we had a social reach of over 20 million people, almost double from the year before.

"Another big development this year will be Vittoria’s support equipment. After 4 years of significant investments and development, we have proudly introduced our perfect match of Graphene tires with Graphene wheels worldwide. This revolutionary material called Graphene makes our products stronger, faster and more durable. Cycling pros and enthusiasts can now benefit from the uniquely improved experience, as these products are now also available in stores all over Asia. Our support team will be fully equipped with these products to assist racers with material failure.” He added.

LTdL Chief Executive Officer Emir Abdul Jalal welcomed Vittoria on board for the 21st edition, “Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within the cycling industry. Words cannot express my gratitude towards Vittoria for having so much faith in us. It is really an honour to be associated with a world-class name.," said Emir.
"We share the same dedication towards bringing the best support and products for cycling fans and we will be aiming to keep this relationship going."

Organised by Ciclista Sports Sdn Bhd, the 21st edition of Le Tour de Langkawi (LTdL) from 24 February to 2 March, 2016 is set to cover more than 1,100km over 8 stages, the UCI 2.HC (hors category) race featuring again as one of the biggest events on the UCI Asia Tour calendar.
-www.ltdl.com.my

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