KUALA LUMPUR, 28 November 2023 –
Tourism Malaysia and Perodua inked
a 3-year memorandum of collaboration (MoC) to co-promote tourism in Malaysia.
This collaboration will take effect
from 2024 to 2026. It is built on a foundation of mutual commitment to
advancing Malaysia's tourism sector, facilitating accessibility, and enhancing
the overall tourist experience.
The MoC seeks to achieve several
critical objectives that are sure to benefit the country's tourism industry and
the economy.
Enhanced Accessibility: Perodua,
Malaysia's leading automotive brand, will play a pivotal role in improving
accessibility for domestic and international tourists.
Sustainable Tourism: Both
organisations are committed to sustainable tourism practices. This partnership
will actively promote eco-friendly travel options, and simultaneously reducing
the environmental impact of tourism. Perodua's focus on energy-efficient
vehicles aligns perfectly with this vision.
Cultural Exchange: Malaysia boasts a
rich tapestry of cultures, traditions, and heritage.
Together, Tourism Malaysia and
Perodua will facilitate cultural exchange programmes, which will enable
tourists to immerse themselves in the diverse customs and traditions of
Malaysia.
Marketing and Promotion: The collaboration
will see the two organisations pooling their resources to market and promote
Malaysia as a premier tourist destination. This will involve joint advertising
campaigns, promotional events, and leveraging digital platforms to attract a
global audience.
Customer Experience: Perodua, renowned for its customer-centric approach, will work closely with Tourism Malaysia to enhance the overall tourist experience. From transportation services to recommendations for cultural events and attractions, tourists will have a seamless and memorable visit to Malaysia.
Dato’ Dr. Ammar Abd. Ghapar, Director
General of Tourism Malaysia said: "We are thrilled to embark on this
transformative journey with Perodua. Our collaboration signifies a united
commitment to making Malaysia even more attractive to tourists. By joining
forces, we can provide tourists with an unforgettable experience that showcases
the beauty, diversity, and warmth of our country."
Perodua President and Chief Executive
Officer, Dato’ Sri Zainal Abidin Ahmad said: “For Perodua, this collaboration
and its objectives are in line with our “mobility as a lifestyle” initiative.
Dato’ Sri Zainal explained that
through this MoC, Perodua would be able to expand its new business model,
specifically vehicle subscription, while at the same time get real-time
feedback from foreign travellers on their opinion of Perodua.
This collaboration between Tourism
Malaysia and Perodua is set to usher in an exciting era for Malaysia's tourism
industry, and it promises to benefit the nation, its tourists, and its
environment.