DUBAI, 22 APRIL 2018: The Director General of Tourism Malaysia, Datuk Seri Mirza Mohammad Taiyab is leading a delegation of 106 Malaysian sellers from 68 organisation to participate in this year’s 25th edition of Arabian Travel Market (ATM). This leading annual travel and tourism trade exhibition in the Middle East will once again be held in Dubai, from 22 to 25 April 2018.
Tourism Malaysia returns to ATM with the country’s tourism trade players to promote some of the country’s latest attractions and destinations for shopping, family fun, eco adventure, honeymoon, and luxury holidays.
The Malaysian delegation is comprised of a good mix of hotels and resorts, travel agents, tourism product owners, airlines and representatives from tourism authorities as well as state tourism boards. During the 4-day event, they will be highlighting their respective tourism products and services that cater specially for the Middle Eastern market.
Datuk Seri Mirza officially launched the Malaysia Pavilion today at the Dubai World Trade Centre and met the media later at a press conference.
He said, “The tourism industry in Malaysia continues to grow from strength to strength. These next two years are a crucial period for our country’s tourism – they are the lead up to the much-anticipated Visit Malaysia 2020. By then, we expect to welcome some 36 million tourists to our shores with tourist receipts reaching RM168 billion.”
He highlighted that Tourism Malaysia has planned to collaborate with a few Middle Eastern airlines such as Qatar Airways, Emirates, and Etihad Airways, to boost arrivals from this market.
Another initiative taken by Tourism Malaysia to boost arrivals from this region is a joint promotion campaign to Malaysia for 2018 with Dnata Travel. The campaign runs from April to October 2018 promoting “Summer Getaway” packages to Kuala Lumpur, Selangor, Melaka, Penang and Pahang. The packages promote Malaysia’s family-friendly attractions, beach resorts, and adventure and wildlife experiences.
Other initiatives that Malaysia introduced to the market was the Muslim travel guide to Penang by Halal Penang and a Malaysia Destination brochure by Explore the Wonders. Besides that, Tourism Selangor also launched a special Arabic Tourist Handy Book.
On 23 April, Datuk Seri Mirza will be hosting a gala dinner at Grand Hyatt Dubai to thank the tourism fraternity in Dubai and the local media for their support and assistance in promoting Malaysia. On the next day, he will present a talk on “Malaysian Experience in Achieving Quality & Sustainable Development in the Tourism sector” at the 1st International Conference of the University of Sharjah.
Last year, Malaysia was named the Best Muslim Travel Destination 2017 by Mastercard & CrescentRating’s 2017 Global Muslim Travel Index. Malaysia was also listed as the country with the Best Healthcare in the World 2017 by internationalliving.com.
Through its participation in ATM, Tourism Malaysia seeks to attract more West Asian tourists to its shores to achieve its tourism target for 2018. Last year, Malaysia received 251,937 tourists from West Asia, signifying a drop of 4.3% compared to 287,398 tourists in 2016.
-Tourism Malaysia.
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