Malaysia budget hotels aim to boost occupancy through digitalisation

 

With the pandemic accelerating consumer demand for contactless payment solutions, budget hotels in Malaysia are looking to switch their operating models in order to capitalise on the contactless economy.

The Malaysia Budget Hotel Association (MyBHA) is encouraging its members to shift to contactless payment methods to boost their hotels’ occupancies, through the launch of the Jom Nginap (which means Let’s Stay in Malay) campaign, in collaboration with e-wallet provider Touch ‘n Go (TNG) and local digital payment solution provider Gkash.

MyBHA’s national president, Emmy Suraya Hussein, shared: “We will be the first hotel association to initiate and engage with 14 million TnG eWallet users in the country.”

Under the campaign, TnG will exhibit and promote all participating hotels in the TnG eWallet app, while Gkash will provide digital wallet solutions through business apps at zero-entry costs.

MyBHA will initially engage with 200 hotels nationwide to participate in this campaign which will run from November 15 to December 31, 2020. Looking ahead, the association will encourage more hotels to participate in similar eWallet cashback campaigns in the future.

-TTG Asia.

http://mybha.org/