Sabah Tourism Board (STB) is proud to announce
its new branding: Enchanting Sabah which has been featured in promotional
collateral since 1st January 2020. The ideas and concepts were conceptualized
by STB’s Communication and Digital Division.
“Sabah has always been known as
an eco-destination way before the term eco became popularized and I believe we
have achieved matured in this sense. The conservation efforts in Sabah should
be commended from having the Sepilok Orang Utan Rehabilitation Center which has
been in operation since 1964, Selingan Island Turtle Hatchery since 1977 and of
course in the recent years the Bornean Sun Bear Conservation Center and soon to
come, a Pangolin Sanctuary,” comments Mr Ken Pan, Chairman of Sabah Tourism
Board.
“Consistent branding helps with
visibility in the sphere of marketing and advertising. Sabah Tourism constantly
finds cost-effective yet impactful marketing activities in order to achieve our
destination promotion. The move to create brand sentiment will help public
recognize a Sabah advert when placed either in mainstream media or online. It’s
now time to showcase and highlight the Enchanting elements of Sabah,” adds Pn
Noredah Othman, General Manager of Sabah Tourism Board.
“The Sabah Tourism Board has
been a very independent team marketing Sabah for the past 30 years making them
one of the first National Tourism Organizations to promote tourism. STB
continues to work close with Tourism Malaysia, Airlines, Hotel and all
industry partners to shape and boost tourism for Sabah and the efforts are
indeed visible. We will also promote Sabah in tandem with the Visit Malaysia
2020 campaign,” added YB Datuk Christina Liew, Deputy Chief Minister
cum Minister of Tourism, Culture and Environment Sabah.
Sabah Tourism Board is due to
churn out a new promotional collateral throughout the year that will compliment
and substantiate its marketing efforts.
Link to Enchanting
Sabah video: https://youtu.be/9-H0JnH-_pk
-Sabah Tourism Board.
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