GEORGE TOWN: The Penang state government is
planning to increase its market share of Indian tourists through a
collaboration with a popular Indian TV channel.
The 17 million viewers of AAJ Tak TV will get an
opportunity to see Penang’s best attractions to be featured in a special
programme at the end of June.
The programme showcasing the best of Penang was
shot from May 31 to June 4 by a crew. The crew included AAJ Tak TV show editor
Amit Tyagi and Indian celebrity couple Nishant Malkani and Gia Manek.
Both Nishant and Gia are well known television
stars back home having starred in many top drama series in India. Both TV stars
will be promoting Penang through the channel to their Hindi-speaking audience
mainly in India, Britain, the Middle East and Asia.
“We are confident that the number of leisure and
business tourists from India will increase and the collaboration with AAJ Tak
will further promote and help boost the publicity and awareness of
Penang.“There were 43,537 Indian tourists who visited Penang last year,
although there were no direct flights,” said Ashwin in his speech at the event.
Amit said the coverage of Penang would air as part
of AAJ Tak’s one-hour travel show called Saas Bahu Aur Betiyaan.
“It has a Bollywood-type format with dance and
songs featuring Nishant and Gia, who are famous TV stars,” he said.
Yeoh in his address said the state was very serious
in making a permanent name as a top tourist destination in the Indian market.
“This effort by having AAJ Tak’s crew and India’s
famous TV stars in Penang is also another strategy to showcase the state
further to the Indian market,” he said.
-thestar online.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.