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Friday, May 5, 2017
Bangkok most visited, Singapore draws highest spending in APAC
remains the most visited destination in Asia-Pacific while Singapore continues
to lead in total visitor expenditure, according to the latest findings from the
Mastercard Asia-Pacific Destinations Index 2017.
arrivals to the 171 Asia-Pacific destinations surveyed in 2016 stood at 339.2
million (9.8 per cent CAGR 2009-2016), led by Bangkok which tracked 19.3
(13.1 million) came in second, followed by Tokyo (12.6 million), Seoul (12.4
million) and Kuala Lumpur (11.3 million). China stands as Asia-Pacific’s most
avid outbound travel market, having contributed 55 million international
overnight visitors to the region last year or 16.2 per cent of the total.
the report noted an “unprecedented jump” in international overnight arrivals
into Asia-Pacific, with half of the region’s 20 most visited destinations
seeing more than 10 per cent growth from 2015 to 2016.
that benefitted most from this growth include North-east and South-east Asian
markets – Seoul (32.7 per cent), Osaka (23.8 per cent), Bali (22.5 per cent),
Tokyo (22.2 per cent), Hokkaido (21.9 per cent), Chiba (21.5 per cent) and
Pattaya (20.6 per cent).
spurred by Asia-Pacific’s burgeoning middle class, overall tourism expenditure
in the region jumped from US$141.5 billion in 2009 to US$244.9 billion in 2016,
an 8.2 per cent CAGR.
attracted the highest spending visitors at US$254 per day, a 18 per cent leap,
followed by Beijing (US$242), Shanghai (US$234), Hong Kong (US$211) and Taipei
The mass of tourists
from North-east Asia helped boost earnings, according to the report. China
(17.7 per cent) and South Korea (8.8 per cent) were the largest contributors to
tourism expenditure in Asia-Pacific. The two markets were top source markets
for Singapore (China #1), Bangkok (China #1) and Tokyo (South Korea #1, China
#2). -TTG Asia.