KANGAR, Nov 26 (Bernama) -- The Perlis government has decided for 2020 to be 'Visit Perlis Year', which would be implemented on a large scale.
Tourism Malaysia, Perlis branch director Razaidi Abd Rahim said the decision was made at a state Tourism Council meeting recently.
"Tourism Malaysia Perlis has been given the responsibility to plan high impact programmes and identify existing products for upgrading to draw tourists.
"We will use various platforms to promote Perlis aggressively including abroad in the next three years," he told reporters at a hi-tea with media practitioners in the state yesterday.
Razaidi said aspects to be given attention in wooing visitors include service quality, accommodation and food as well as introduction of exciting programmes throughout the year.
He said the main programmes, East Wind Festival, International Marathon and Kuala Perlis Water Festival would be enhanced and organised on a larger scale.
Homestays at Paya Guring, Felda Mata and Ujung Bukit which are registerd with the agency would be given allocation for upgrading and improvement.
Homestays which are not registered but fulfilled the criteria would be encouraged to sign up with the agency so that assistance could be channeled to them as well, he said.
Meanwhile, he described the media as a close friend and a "bell" for Tourism Malaysia, as its role in this context is to disseminate information on activities and efforts by the agency to develop the industry.
"Media plays an important role; the coverage on our activities helps us in developing the tourism industry which is a contributor to the country's earnings," he said.