|Ministry of Tourism & Culture new logo. photo: MOTAC facebook|
Its Minister Datuk Seri Mohamed Nazri Abdul Aziz said the comprehensive framework outlined would become a manifesto to the agency divisions under the ministry in planning and implementing activities related to tourism and culture.
"The plan is prepared holistically encompassing human capital, organisational structure, service delivery process and values which are shared together," he told the media after launching the plan book in conjunction with the excellent services awards of the ministry here, today.
Mohamed Nazri said the boosting of Malaysia's image via its recognition at the international level was placed in the number one spot among the nine main strategies in line with the 30.5 million tourist arrivals targeted this year.
It also outlined strategies for maintenance and conservation of resources; tactical promotion and marketing; strengthening of infrastructure and improvement of standards and quality of product and service and inclusive development.
The plan also outlines promotion and intensifying strategies of the tourism and culture sector; strengthening research and publications; enhancement and the strengthening of identity and organisation management and effective support services.
Mohamed Nazri, at the same event, also introduced a new logo of the ministry, an initiative to improve the image of the ministry which was responsible for implementing the function of upholding the tourism industry and culture.
With a Mount Kinabalu background, the logo which combined the colours of the Jalur Gemilang, namely, blue, red and yellow, also incorporated tourism and cultural elements such as the ocean, palm trees, hornbills, Sultan Abdul Samad Building and the Petronas Twin Towers.