Wednesday, May 6, 2015
Kuala Lumpur lures foodies with Big Kitchen Festival 2015
In a push to position Kuala Lumpur as the gastronomic hub of Asia, Kuala Lumpur City Hall will be organising the inaugural Big Kitchen Festival 2015 from May 29 at Dataran Merdeka (Independence Square).
The three-day food festival will showcase cuisine from all the Malaysian states, and feature live cooking demonstrations and workshops hosted by local and foreign celebrity chefs.
Other highlights include cooking competitions and daily food-related talks on a range of topics, such as the similarities between Malaysian and Indonesian cuisine.
Kuala Lumpur mayor, Ahmad Phesal Talib, said the food festival is the ideal platform for introducing the city as a haven for foodies around the world.
“Our culinary style is primarily a combination of traditions from Malay, Chinese, Indian, ethnic Malaysian and state specialties, making Malaysian cuisine highly complex and diverse,” he added.
To amp up promotion efforts, City Hall is collaborating with Malaysia Airlines and Tourism Malaysia to bring in international travel consultants, media and bloggers to experience the event.
Other initiatives have also been launched to promote Kuala Lumpur as a gastronomic destination.
Five street food trails were introduced in the city last year and restaurant ratings started this year. UK-based Malaysian chef, Norman Musa, was also appointed the country’s food ambassador to promote its cuisine to the European market.