Tuesday, June 17, 2014

Malaysia Strengthens Tourism Promotions In Singapore


PUTRAJAYA, 17 June 2014: Tourism Malaysia is leading a three-day sales mission to Singapore today to promote Malaysia as a premier travel destination. The 24-member Malaysian delegation consists of tour agents, hotel operators and product owners.

The trip is part of efforts to further boost Singapore arrivals into Malaysia, which saw a positive growth in the first quarter of this year. In the first three months of 2014, a total of 3.5 million Singapore tourists visited Malaysia, registering a hike of 10.2% compared to 3.2 million tourists for the same period last year.

To provide further support to this important market, an advertising campaign utilizing Singapore’s public buses and tour coaches have been implemented earlier in the year to advertise and promote Malaysia’s attractions. These bus wraps feature Malaysia’s attractions such as the unique proboscis monkey and world-famous dive site Pulau Sipadan.

This sales mission will see YB Dato’ Seri Mohamed Nazri bin Tan Sri Abdul Aziz, Minister of Tourism and Culture, meeting with key drivers of the Singapore tourism trade industry as well as media. A travel mart session for the Malaysian sellers to meet with the Singapore buyers at the Ritz-Carlton Hotel will be held on 18 June. 

Following the travel mart, a dinner for members of the trade and media will be held on the same day as an appreciation for the support received in promoting Malaysia as a tourist destination in Singapore.

The Tourism and Culture Minister of Malaysia is also scheduled to have a meeting with the High Commissioner of Malaysia to Singapore H.E. Dato’ Husni Zai Yaacob and the Singapore Tourism Board (STB) at Suntec Singapore Convention and Exhibition Centre.
-Tourism Malaysia.

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