Monday, December 9, 2013

Malaysia going all out to promote VMY 2014 in Berlin

 BERLIN: Malaysia will profile itself as a convention and culture partner at Berlin’s International Tourism Bourse (ITB) to promote Visit Malaysia Year (VMY) 2014.

At the five-day ITB Berlin, beginning March 5 next year, Malaysia will also highlight its attributes as a nature and beach holiday resort, besides being a destination for Meetings, Incentives, Conventions and Exhibitions (MICE). ITB is the world’s largest tourism show.

Tourism Malaysia director for Germany Maizan Ahmad, who is based in Frankfurt, said: “The Visit Malaysia Year will seek to enthral visitors with numerous activities and events, such as the Malaysian International Shoe Festival 2014 featuring creations by Jimmy Choo and the 1Malaysia International Tourism Night Floral Parade 2014.”

The events, which will kick off with some colourful cultural displays at the opening of the ITB Berlin Convention will lure visitors to explore the country’s cultural diversity and the numerous attractions and natural treasures at Hall 7.1b.

At the Trends and Events Hall, Malaysia will promote the country’s attractive eco-tours and adventure trips while at Hall 4.1, Malaysia’s dance performances, which provide an insight into Malaysia’s multi-cultural social mosaic, will be showcased. The section called ITB Business Travel Days will prominently feature Malaysia as a major destination for MICE.

ITB will also witness aggressive campaigning by some South-East Asian nations equally eager to woo international and, particularly, German tourists who are considered among the most adventurous and high-spending.

Tired of the overcrowded sandy beaches of South European destinations, which are also becoming increasingly expensive and polluted because of the high volume of tourist traffic, many German tourists are exploring new and exotic destinations.

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