BERLIN: Malaysia will profile itself as a convention and culture partner at Berlin’s International Tourism Bourse (ITB) to promote Visit Malaysia Year (VMY) 2014.
At the five-day ITB Berlin, beginning
March 5 next year, Malaysia will also highlight its attributes as a
nature and beach holiday resort, besides being a destination for
Meetings, Incentives, Conventions and Exhibitions (MICE). ITB is the
world’s largest tourism show.
Tourism Malaysia director for
Germany Maizan Ahmad, who is based in Frankfurt, said: “The Visit
Malaysia Year will seek to enthral visitors with numerous activities and
events, such as the Malaysian International Shoe Festival 2014
featuring creations by Jimmy Choo and the 1Malaysia International
Tourism Night Floral Parade 2014.”
The events, which will kick
off with some colourful cultural displays at the opening of the ITB
Berlin Convention will lure visitors to explore the country’s cultural
diversity and the numerous attractions and natural treasures at Hall
At the Trends and Events Hall, Malaysia will promote the
country’s attractive eco-tours and adventure trips while at Hall 4.1,
Malaysia’s dance performances, which provide an insight into Malaysia’s
multi-cultural social mosaic, will be showcased. The section called ITB Business Travel Days will prominently feature Malaysia as a major destination for MICE.
ITB will also witness aggressive campaigning by some South-East Asian
nations equally eager to woo international and, particularly, German
tourists who are considered among the most adventurous and
Tired of the overcrowded sandy beaches of South
European destinations, which are also becoming increasingly expensive
and polluted because of the high volume of tourist traffic, many German
tourists are exploring new and exotic destinations.