Tourism Malaysia Resumes To Attract The Indian Market At SATTE 2025

 

NEW DELHI, 19 February 2025 - Tourism Malaysia returns to the South Asia’s Travel & Tourism Exchange (SATTE), one of India’s largest tourism fair for its 21^st participation in New Delhi. The three-day event occurring from 19^th to 21^st February is a continuous effort to keep Malaysia as a preferred tourist destination in the minds of Indian travellers.

Tourism Malaysia intends to focus on niche products such as shopping, golfing, luxury tourism, soft tourism, theme parks and honeymoon packages to inspire the global campaign of Visit Malaysia 2026 at this year’s SATTE. Consequently, Tourism Malaysia is also leveraging the niche product segments such as wedding with Meetings, Incentives, Conferences, and Exhibitions (MICE).

Being recognized as the Best MICE Destination 2024 in the Indian market, Malaysia continues to maintain its reputation and a destination of choice for Indian corporations. With approximately more than 40,000 trade visitors, the event anticipates a significant increase in Indian tourists to Malaysia through the rigorous promotion and stronger cooperation between tour operators and members of the tourism fraternity.

The Malaysian delegation is headed by Mr. Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office, together with 58 organisations representing tour agents, hotel and resort operators, tourism product owners, airline operators, Sabah Tourism Board and Tourism Melaka.

Mr Ahmad Johanif Mohd Ali, Director of Tourism Malaysia New Delhi Office stated: “Tourism Malaysia remains committed in attracting a growing number of Indian visitors, catering to their diverse preferences. The Indian market has been a significant source of visitors to Malaysia for over two decades. With the upcoming Visit Malaysia Year 2026 (VM2026) campaign, we are focused on significantly increasing arrivals from the Indian market.”

India has been a priority market for Malaysia, given the strong economic ties with cultural connections between the two countries. Hence, India is currently Malaysia’s sixth-largest source of visitors.

In 2024, Malaysia recorded a total of 38 million visitor arrivals, with 1.4 million coming from India. In terms of air connectivity, 240 flights with 45,672 seats are offered weekly between India and Malaysia, operated by Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.

Furthermore, Tourism Malaysia will leverage on the announcement of the visa-free policy for Indian travellers to Malaysia until 31^st December 2026 as this is an opportunity to promote increased travel from India to Malaysia.

Tourism Malaysia is currently conducting various promotional activities in the Indian market such as, the Malaysia Food and Cultural Festival from the 17^th to 23^rd February at Pullman Hotel New Delhi Aerocity alongside its participation in the recent Outbound Travel Mart (OTM) 2025 from 30^th January to 1^st February in Mumbai. Meanwhile, Tourism Malaysia has also concluded a roadshow campaign across three main cities in India, namely Hyderabad, Bangalore and Kochi from the 2^nd to the 11^th February.

-Tourism Malaysia.

Festival Tari Malaysia 2025 Peringkat Kebangsaan @ MATIC Kuala Lumpur ( 19 & 20 April2025 )

 

Jangan lepaskan peluang menyaksikan kehebatan kumpulan-kumpulan yang bakal berentap dalam Festival Tari Malaysia 2025 Peringkat Kebangsaan:

Tarikh: 19 & 20 April 2025 (Sabtu & Ahad)

Lokasi: Dewan Tunku Abdul Rahman, Pusat Pelancongan Malaysia (Matic MY) Kuala Lumpur

Boleh dapatkan tiket anda sekarang dengan harga promosi sehingga 10 Mac 2025!

-JKKN WP Kuala Lumpur.

Ketibaan pelancong dari China ke Malaysia meningkat 130.9 peratus pada 2024

 

Ketibaan pelancong dari China ke Malaysia meningkat kepada 3,725,894 pada 2024, dengan peningkatan memberangsangkan sebanyak 130.9 peratus tahun ke tahun. - Foto Facebook MAHB

KUALA LUMPUR: Ketibaan pelancong dari China ke Malaysia meningkat kepada 3,725,894 pada 2024, dengan peningkatan memberangsangkan sebanyak 130.9 peratus tahun ke tahun, menurut Kementerian Pelancongan, Seni dan Budaya Malaysia.

Peningkatan ini, didorong oleh kesinambungan dasar bebas visa untuk warga China sehingga Disember 2026 dan peningkatan kesalinghubungan udara, dijangka mempercepat pertumbuhan, lapor agensi berita Xinhua memetik kenyataan kementerian itu.

Membina pertumbuhan kukuh ini, China Eastern Airlines melancarkan penerbangan sulungnya yang menghubungkan Xi'an, ibu kota Wilayah Shaanxi di barat laut China, ke Kuala Lumpur, melalui bandar raya Kunming di barat daya China, pada Ahad.

"Xi'an berfungsi sebagai hab bandar yang penting di barat laut China, menyaksikan pertumbuhan penduduk yang pesat, terutamanya dalam kalangan keluarga kelas menengah dengan peningkatan pendapatan boleh guna.

"Demografi ini berkemungkinan mempunyai sumber untuk melancong ke luar negara yang menjadikan mereka antara sasaran utama untuk kempen pelancongan," menurut kenyataan itu.

-berita harian online.

Sarawak Welcomes Singapore's Travel Agents For “MEET-THE-EXPERTS” Programme

 

KUCHING, 17 February 2025 – Tourism Malaysia, in collaboration with the Sarawak Tourism Board, Business Events Sarawak, and the Sarawak Trade and Tourism Office Singapore, conducted a business-to-business (B2B) session and seminar today, connecting local tourism industry players with Singaporean travel agents under the “Meet- The-Experts” programme followed by a 4-day, 3-night familiarisation trip (Fam Trip) to Sibu, showcasing Sarawak’s rich cultural heritage, diverse ethnic communities and unique local cuisine.

Held at the Riverside Majestic Hotel Puteri Wing, 18 travel agents from Singapore had the opportunity to network with 25 local representatives, including travel agents, tourism product owners and hoteliers, for productive discussions, insights sharing and relationship building.

The newly appointed Director of Tourism Malaysia Sarawak, Ms Rubiah Tul Adwiyah Haji Md. Yusof officially opened the programme. In her address, she emphasized the importance of collaboration and innovation in promoting Sarawak as a premier travel destination.

“We anticipate this initiative will lead to the development of compelling travel packages and promotions that highlight Sarawak as a must-visit destination for Singaporeans, especially given the 26 weekly flights currently operating between Singapore and Sarawak. The programme also aims to foster the development of responsible tourism experiences that will entice regular Singaporean tourists to Sarawak for the upcoming Visit Malaysia 2026 (VM2026).”

Beyond the B2B sessions, the FAM trip to Sibu allows participants to immerse themselves in the Borneo Rainforest, enjoy a scenic journey along Malaysia’s longest river - the Rajang River, and experience the vibrant Iban culture as well as the Melanau Heritage Trail, apart from culinary delights, and the warm hospitality of local communities.

First launched in 2022, the “Meet-The-Experts” programme is an initiative by Tourism Malaysia Singapore to foster collaboration and knowledge exchange between Malaysian travel trade partners and their Singaporean counterparts. The programme supports new business partnerships, contract renewals, product updates, and the development of attractive travel packages tailored for the Singaporean market.

Since its inception in Johor Bahru, followed by successful sessions in Selangor, Negeri Sembilan, Sabah, and Kelantan, the “Meet-The-Experts” programme has sparked enthusiastic participation, resulting in the creation of 268 unique travel packages showcasing Malaysia’s hidden gems and enriching cultural experiences.

The ASEAN market has predominantly been the primary contributor to Malaysia’s tourism sector, with Singapore ranking as the top source of tourist-generating markets, contributing significantly to the 18.9 million visitors from January to December 2024.

-Tourism Malaysia.

Astaka Tourism Malaysia @ MATTA Fair Johor Bahru 2025 ( 21 ~ 23 Februari 2025 )

 

Sukacita dimaklumkan bahawa Tourism Malaysia Wilayah Selatan akan menyertai MATTA Fair Johor 2025 seperti butiran berikut :-

Tarikh : 21 – 23 Februari 2025

Masa : 10.30 pagi hingga 9.30 malam

Tempat : Austin International Convention Centre (AICC), Johor Bahru.

Pelbagai pakej pelancongan domestik yang menarik bakal ditawarkan oleh agensi-agensi pelancongan tempatan dari Sabah, Langkawi dan Johor sendiri – rujuk lampiran.

Masuk adalah percuma!

Jom kunjungi Astaka Tourism Malaysia @ booth 001-004.

-Tourism Malaysia.

Tourism Malaysia Elevates Global Presence At TEHRAN INTERNATIONAL TRAVEL EXHIBITION 2025

 

TEHRAN, 11 February 2025 – Tourism Malaysia is set to mark its fifteenth consecutive participation at the Tehran International Tourism Exhibition (TITE), which runs from 11 to 14 February. With a clear focus on enhancing tourism promotions, this initiative aims to build valuable business partnerships and collaborations throughout the region. Furthermore, Tourism Malaysia will take this opportunity to promote Visit Malaysia Year 2026 (VM2026) which showcases the country’s vibrant attractions, unique cultural heritage, and diverse tourism offerings to the Iranian audience.

Throughout the four-day exhibition, Tourism Malaysia will engage in strategic networking sessions with Iranian travel experts, professionals and key industry players from the tourism and hospitality sectors.

Tourism Malaysia’s presence will be highlighted through a dedicated pavilion featuring nine booths hosting prominent partners, such as, tour operators, hotels/resorts, state tourism body and airline. Key participants include BetterBooking Travel & Tour, Gulliver Tours & Travel, Pearl Island Holiday Travel Agency, Toranj Tour & Travel, Royale Chulan Hotels & Resorts, Ion Majestic Hospitality, Panorama Langkawi SkyCab and Langkawi Development Authority (LADA).

The exhibition will showcase attractive destinations and packages, such as Kuala Lumpur, Genting Highlands, Langkawi and Penang. These offerings are tailored to diverse market segments, including shopping, theme parks and family-oriented activities.

Tourism Malaysia is also organizing a Sales Mission to three cities, starting in Shiraz, Isfahan and Tehran in conjunction with the Tehran International Tourism Exhibition (TITE). This allows delegates to actively participate in travel marts for each city in showcasing Malaysia’s diverse tourism products.

Additionally, there will be targeted tourism presentations and media conferences to engage local tourism with media communities, culminating in a dinner alongside video presentation that captures the essence of “Malaysia Truly Asia.” These engagements will provide valuable insights into Malaysia’s vibrant tourism industry as it prepares for Visit Malaysia Year 2026.

Iranian travelers can conveniently access Malaysia from various cities, including Tehran, Mashhad, Isfahan, Tabriz, and Shiraz, through leading airlines such as Qatar Airways, Emirates, Etihad Airways, Oman Air, FlyDubai and Air Arabia.

-Tourism Malaysia.

Acara Suluh Sotong "Experience Kedah" Sempena Tahun Melawat Kedah 2025 ( 21 Februari 2025 )

 

𝗔𝗖𝗔𝗥𝗔 𝗦𝗨𝗟𝗨𝗛 𝗦𝗢𝗧𝗢𝗡𝗚 "𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗞𝗘𝗗𝗔𝗛" 𝗦𝗘𝗠𝗣𝗘𝗡𝗔 𝗧𝗔𝗛𝗨𝗡 𝗠𝗘𝗟𝗔𝗪𝗔𝗧 𝗞𝗘𝗗𝗔𝗛 𝟮𝟬𝟮𝟱

Anjuran : KELAB REKREASI MPLBP

Director : Noordin Aziz

H/P : 0184084417

Tarikh : 21 Februari 2025

Jam : 6.00 petang (Perasmian)

Mula : 6.30 petang (21 Februari 2025)

Tamat : 7.00 pagi (22 Februari 2025)

Lokasi : Jeti LKIM Kuala Cenang

𝗛𝗔𝗗𝗜𝗔𝗛 𝗟𝗨𝗠𝗔𝗬𝗔𝗡 𝗕𝗘𝗥𝗝𝗨𝗠𝗟𝗔𝗛 𝗥𝗠𝟭𝟯,𝟬𝟬𝟬.𝟬𝟬

𝗣𝗘𝗡𝗬𝗘𝗥𝗧𝗔𝗔𝗡: RM600 / Pasukan

𝗧𝗔𝗥𝗜𝗞𝗛 𝗧𝗨𝗧𝗨𝗣: 19 Februari 2025 (Rabu)

*Penyertaan adalah terhad kepada 30 pasukan. 4 orang bagi satu pasukan.

𝗕𝗔𝗬𝗔𝗥𝗔𝗡 𝗕𝗢𝗟𝗘𝗛 𝗗𝗜𝗕𝗨𝗔𝗧 𝗧𝗘𝗥𝗨𝗦 & 𝗥𝗘𝗦𝗜𝗧 Perlu Ditulis Suluh Sotong & Nama Ketua Pasukan.

𝗠𝗢𝗛𝗢𝗡 𝗙𝗢𝗪𝗔𝗥𝗗 𝗥𝗘𝗦𝗜𝗧 𝗞𝗘 𝗪𝗛𝗔𝗧𝗦𝗔𝗣𝗣 :

Noordin Aziz - 0184084417

Nurul Badri Ali - 0111191 7473

Mohd Syaizuan Rashid - 0108088684

Bank : MAYBANK

No. Akaun : 552077004960

Nama : KELAB REKREASI MPLBP

𝗦𝘆𝗮𝗿𝗮𝘁 𝗣𝗲𝗻𝘆𝗲𝗿𝘁𝗮𝗮𝗻 :

1. Terbuka kepada seluruh rakyat malaysia.

2. Terhad kepada 30 kumpulan sahaja dimana 1 kumpulan terdiri dari 4 orang sahaja.

3. Bot disediakan oleh pihak penganjur di jeti LKIM sungai Cenang.

4. Bayaran penyertaan 1 kumpulan RM 600.00 (wajib 4 orang).

5. Peserta yang sudah daftar jam 5.30 petang pada 21/02/25 (Jumaat) wajib berada di tempat pertandingan iaitu Jeti LKIM Kuala Cenang.

6. Hendak jala boleh, hendak candat boleh dan sauk pun boleh.

7. Sotong yang ditimbang akan diserah kembali sebanyak 80% dan pihak penganjur hanya mengambil 20% sahaja dari keseluruhan tangkapan yang ditimbang.

𝗛𝗔𝗗𝗜𝗔𝗛 𝗧𝗨𝗡𝗔𝗜

JOHAN - 5000

N. JOHAN - 2000

KE 3 - 1000

KE 4 - 500

KE 5 - 500

KE 6 - 400

KE 7 - 400

KE 8 - 400

KE 9 - 400

KE 10 - 400

KE 11 - 400

KE 12 - 400

KE 13 - 400

KE 14 - 400

KE 15 - 400

-Majlis Perbandaran Langkawi Bandaraya Pelancongan.

Fiesta Layang-Layang Antarabangsa Perlis 2025 @ Dataran Lok 9 Kuala Perlis ( 18 Februari 2025 )

 

FIESTA LAYANG-LAYANG ANTARABANGSA PERLIS 2025

Tarikh: Selasa, 18 Feb 2025

Masa: 10.00 pagi - 10.00 malam

Lokasi: Dataran Lok 9 Kuala Perlis (Sebelah Hotel Putra Brasmana)

Aktiviti menarik menanti anda:

> Layang-Layang Gergasi

> Layang-Layang Berlampu

Jom Pakat Mai Terpa Perlis

-Tourism of Perlis Official.

Malaysia Airlines Elevates Luxury Travel with Time for Premium Leisure Campaign; With an Irresistible Offer on Business Class

 

As a continuation of its globally recognised ‘Time for’ campaign, Malaysia Airlines is proud to unveil ‘Time for Premium Leisure’, a campaign that redefines Business Class travel by showcasing its unparalleled comfort, personalised service, and world-class amenities. From spacious seating and bespoke in-flight experiences to exclusive access to award-winning lounges and gourmet dining, travellers can indulge in a seamless and luxurious journey. Running until 20 February 2025, this exclusive Business Class campaign offers up to 20% off fares across its domestic and international network. 

In addition, members of the airline’s award-winning Enrich programme can also enjoy an additional 5% off fares, while non-members are encouraged to sign up for free to unlock this exclusive benefit. Whether it’s a dream escape to the Maldives, a romantic getaway to Paris, or a coastal retreat in Da Nang, now is the perfect time to experience premium travel at exceptional value. 

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “At Malaysia Airlines, we continuously elevate the premium travel experience, ensuring that every journey is defined by comfort, exclusivity, and our signature Malaysian Hospitality. This commitment is exemplified in the introduction of our next-generation A330neo, setting a new benchmark in business class travel. Designed for discerning travellers who seek more than just a seat, our Business Class offers spacious suites with privacy doors, direct aisle access, and our state-of-the-art elevation seat, designed for ultimate relaxation. Whether traveling for business or leisure, our goal is to ensure that every moment onboard is an indulgence in premium comfort.” 

As part of this journey, Business Class passengers can enjoy an elevated end-to-end travel experience from the moment they arrive at the airport, including personalised Meet and Greet assistance, access to the Golden Lounge and partner lounges worldwide, and private terminal transfers at KLIA Terminal 1, powered by Mercedes-Benz. Onboard, enjoy gourmet dining selections, including the option to pre-order Chef-on-Call signature dishes, along with premium amenities for ultimate relaxation. Complimentary unlimited Wi-Fi via MHconnect is also available to ensure seamless connectivity throughout the journey. 

To make the journey even more rewarding, passengers transiting through KLIA Terminal 1 can enjoy a Bonus Side Trip, unlocking the chance to explore one of seven exciting Malaysian destinations at no extra cost. From the stunning beaches of Langkawi to the cultural heritage of Penang, the lush rainforests of Kuantan, or the vibrant cityscape of Johor Bahru, this offer allows travellers to immerse themselves in Malaysia’s breathtaking landscapes and world-renowned cuisine—all within one trip. 

For more details and to explore Malaysia Airlines’ Time for Premium Leisure experience, visit the official Malaysia Airlines website at www.malaysiaairlines.com or mobile app to get the latest information and promotions conveniently at your fingertips anytime and anywhere.

-Malaysia Airlines.

Selangor Calendar of Events ( February ~ April 2025 ) Visit Selangor 2025

 

-Tourism Selangor.

Resorts World Cruises renames Star Scorpio to Star Voyager; announces sailing dates

 

Star Voyager, the third cruise ship in Resorts World Cruises’ fleet and previously the Star Scorpio, will be deployed from March 26, 2025 until July 21, 2025.

Singapore will be her main homeport, with Indonesia’s Jakarta, Malaysia’s Melaka, Thailand’s Bangkok and Vietnam’s Ho Chi Minh City as dual homeports. Passengers will be able to board the Star Voyager from any of these homeport cities at selected dates, with the option to sail between cities, as well as to popular destinations such as Medan in Indonesia, Pulau Redang in Malaysia, and Koh Samui in Thailand.

Four-, five-, and six-day itineraries will be available for booking.

Some sailing dates will coincide with local school holidays, with departures from Singapore from March 26 to July 21; Jakarta from March 29 to April 13 and June 14 to 29; Bangkok (via Laem Chabang Port) from April 22 to May 7; Melaka (via ICQS Cruise Terminal) from May 28 to June 9, and Ho Chi Minh City (via Phu My Port) from July 9 to 24.

-TTG Asia.

Pesta Angin Timur Perlis 2025 @ Kampung Lat Seribu, Perlis ( 21 ~ 23 Februari 2025 )

 

Bahang kian terasa, Pesta Angin Timur Perlis kini kembali!!!

Jangan lepaihkan peluang ni!

Jom kita bersatu hati memeriahkan Pesta Angin Timoq Perlis 2025.

Tarikh: 21-23 Februari 2025 (Jumaat - Ahad)

Masa: 8.00 pagi - 11:30 malam

Lokasi: Kampung Lat Seribu, Tambun Tulang, Arau, Perlis.

-Jabatan Kebudayaan dan Kesenian Negara.

Tourism Fair @ Putrajaya Open Day 2025 (POD 2025)

 

TOURISM FAIR @ PUTRAJAYA OPEN DAY 2025 (POD 2025)

Tarikh: 6 – 9 Februari 2025

Tempat: Dewan Seri Siantan, Kompleks Perbadanan Putrajaya, Presint 3, W.P. Putrajaya

Tourism Malaysia melalui Bahagian Domestik & Acara menyertai acara ini dengan membawa pempamer-pempamer berikut:-

> Strawberry Park Resort

> Superpark Malaysia

> Tasik Villa International Resort PD

> Tingkat Valley Ipoh

> Wet World Shah Alam

> Kirana (Kraftangan)

Untuk maklumat tawaran pelancongan atau acara-acara lain sempena POD 2025, sila layarai facebook atau ig Perbadanan Putrajaya.

-Tourism Malaysia.

Kunjungi Reruai Tourism Malaysia di Tourism Fair @ Hari Terbuka Putrajaya 2025 ( 6 ~ 9 Februari 2025 )

 

-Tourism Malaysia.

Hari Terbuka Putrajaya 2025 - Peta Lokasi & Jadual Aktiviti ( 6 ~ 9 Februari 2025 )

 

-Perbadanan Putrajaya.

Sabah Tourism Board to review visitor guidelines for Masjid Bandaraya

 

KOTA KINABALU: The Sabah Tourism Board will meet with stakeholders and government agencies this month to address visitor guidelines for Masjid Bandaraya Kota Kinabalu, said state Tourism, Culture, and Environment Minister Datuk Seri Christina Liew.

The engagement session, chaired by the Sabah Tourism Board (STB), will involve representatives from Masjid Bandaraya, tour operators, licensed tour guides, e-hailing service providers, and government agencies such as the Public Works Department (PWD), Kota Kinabalu City Hall (KKCH), police, and the Tourism, Arts and Culture Ministry (Motac), she said.

The meeting was called following a recent incident at Masjid Bandaraya, where a video went viral showing a Chinese-speaking tourist allegedly being harassed for venturing into a restricted area.

"During the upcoming session, we will brief stakeholders on the revised SOPs and gather feedback to refine visitor management strategies," Liew said in a press statement.

Liew said STB would work with e-hailing service providers to establish proper drop-off and pick-up protocols at the mosque. "For tour buses, discussions with PWD will focus on ensuring smooth traffic flow.

Additionally, she warned that the relevant authorities would take stern action against illegal transport providers, such as unauthorised white vans, to ensure compliance with tourism regulations.

She encouraged the mosque management to provide standard uniforms for front-line staff and to offer them customer service and communication skills training to improve visitor interactions.

"As part of infrastructure improvements, plans are also underway to construct a dedicated public toilet for tourists, she said.Liew noted that the engagement session follows a meeting held on Jan 28 between STB's industrial support committee and Masjid Bandaraya's tourism management team.That meeting addressed several key issues, including the arrival of free independent travellers via e-hailing services, visitors taking photos in unsafe locations, the need for enhanced safety measures such as additional warning signage, and the revision of standard operating procedures (SOPs) at the mosque.

"These measures are being implemented to ensure tourists have a pleasant experience while visiting the state's attractions," she said.

She expressed hope that all stakeholders would work together to uphold high standards, particularly in terms of safety, visitor experience, and cleanliness.

-nst online.

Indonesia, Malaysia push for improved cross-border access

 

Indonesia and Malaysia cooperating on expanding access between Indonesia’s Riau Islands and Malaysia’s Johor state as well as enhancing tourism promotion.

The Indonesian consulate general in Johor and the Johor government are developing an agreement to enhance the connection between Johor and Batam Island, which is part of the Riau Islands. The plan is to have roll-on-roll-out (RoRo) ferry services between Johor and Batam, which will serve travellers, vehicles and goods.

Sigit Widiyanto, Indonesia consul general for Johor Bahru, said: “Both parties see the potential for access between Johor and Indonesia through Batam and Riau Islands to boost tourism traffic. A (scheduled) RoRo operation is a way to go. Travellers from Johor can use their cars to travel in Batam and vice versa – (just as how) Singapore, Malaysia and Thailand travellers (are) visiting each other over land.”

Both parties are also eager to promote cross-border trips to boost tourism, with plans to offer special discounts and rates for accommodation and other facilities to attract interest.

Sigit shared that “technical discussions with the local authority” are underway, so are discussions with industry players on promotions. “We hope that this will materialise this year,” he said.

In line with this commitment, the Association of the Indonesian Tours and Travel Agencies (ASITA) signed an MoU with Dewan Teraju Usahawan & Peniaga Bumiputra Negeri Johor Bumiputera Enterprenurs and Merchant Council of Johor (DTUPB) on the sidelines of ASEAN Tourism Forum 2025 with the intention of boosting traffic between Indonesia and Johor.

Ismail Karim, president of the council, said at the signing ceremony: “To effectively introduce Johor’s tourism stakeholders and packages to the Indonesian market, it is important for us to collaborate with ASITA, which has a network of 7,000 members spanning all 36 Indonesian provinces.

“I hope that this signing is the first step towards a strong Johor-Indonesia partnership, particularly in the vital tourism sector, which will benefit both regions.”

Nunung Rusmiati, president of the national board of ASITA, said both organisations have a “longstanding relationship”, and the agreement will “take collaboration to the next level”.

She added: “While Johor seeks to attract more Indonesian visitors, ASITA is also committed to promoting Indonesia to travellers from Johor and Malaysia. We look forward to mutual benefits from this enhanced partnership.”

Budijanto Ardiansjah, secretary general of the national board of ASITA told TTG Asia that cooperation with Johor’s travel industry has so far been primarily focused on Batam and Riau Islands. However, DTUPB wants to expand coverage across Malaysia, as the country prepares for Visit Malaysia Year 2026.

Budijanto expects to see increasing demand among travellers from Johor to explore beyond Riau Islands, which will result in demand for more direct flights. Currently, only AirAsia operates two daily direct flights between Jakarta and Johor Bahru.

“Although connecting to and from Johor through Singapore is very convenient, more direct flights and RoRo ferry services will open up more options for travellers,” he said.

Budijanto also expects Johor’s travel players to come up with more creative and attractive packages to entice Indonesian travellers.

-TTG Asia.