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Saturday, March 11, 2017
Malaysia Registers Interest To Be Official Country Partner For ITB BERLIN 2019
BERLIN, 9 March 2017 – Malaysia registered interest to be official country partner for Internationale Tourisme Bourse (ITB) 2019, the world's premier travel fair in Germany.
Minister of Tourism and Culture, the Hon. Dato’ Seri Mohamed Nazri Abdul Aziz has confirmed Malaysia’s interest in being the country partner for ITB 2019 in a meeting at the Malaysia Pavilion held with Mr. Richard Barnes of Messe Berlin, the organizer of ITB.
As a partner, Malaysia will benefit from the extensive publicity and promotional mileage of this esteemed organisation. Beginning October 2017, Malaysia will be featured extensively in all of its communication channels to its international linkages.
Malaysia has been participating in this travel fair since 1972 and this year is Malaysia’s 45th participation. The Hon. Minister is leading a delegation of 42 organisations comprising 110 participants representing state governments, hoteliers, airlines, tour operators and travel agencies. The state of Pahang, Terengganu and Perak made a special presentation of their promotions of their respective state visit years.
Germany is a major source of tourists to Malaysia from Europe. In 2016, 130,276 tourists from Germany visited Malaysia while total arrivals from Europe was 1,111,899.
It is hoped that with this new venture and a series of other initiatives, tourist arrivals to Malaysia from this region will grow.
Tourism Malaysia is actively pursuing joint promotions with major carriers servicing Europe like Singapore Airlines, KLM, Turkish Airlines, Emirates, Qatar Airways and Etihad Airways to address the issue of limited accessibility.
“We are very encouraged by the positive response by the travel industry of Germany and the airlines and it bodes well for the future of our industry as we approach the targets set by Malaysia Tourism Transformation Plan (MTTP) 2020” said the Minister.