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Thursday, July 24, 2014
PATA Gold Awards For “Malaysia Truly Asia” Video
PUTRAJAYA, 24 July 2014 – Tourism Malaysia is pleased to announce that the award winning video ‘Malaysia Truly Asia – The Essence of Asia’ has received yet another recognition -- the 2014 PATA Gold Award for best ‘Promotional Travel Video’ under the Marketing Media category.
It is the fourth award bagged by Tourism Malaysia since the video was made public in January 2014, as part of efforts to promote Visit Malaysia Year.
“I am proud that this Malaysia Truly Asia video to promote Malaysia as a world-class destination has recorded so many impressive results. It’s great that Malaysia is now not only acknowledged by travellers but also by the global travel industry,” Director General of Tourism Malaysia Dato’ Mirza Mohammad Taiyab says.
Featuring the soothing voice of popular Malaysian songstress Yuna, the soundtrack in the music video is a romantic and inspiring version of the popular "Malaysia Truly Asia" and it showcases Malaysia’s beautiful rainforest, islands, beaches and other attractions such as food and culture. It is a joint effort made by Tourism Malaysia and its advertising agency M&C Saatchi.
Deputy Director General of Tourism Malaysia, Dato’ Haji Azizan Noordin, who is also Chairman of the PATA Malaysia Chapter says, “It’s a great honour for Tourism Malaysia and all Malaysians to have won this award. It shows that the Malaysia Truly Asia branding, portraying the true essence of Malaysia, is still relevant today and we will continue to use it for years to come.”
The success of the video ‘Malaysia Truly Asia – The Essence of Asia’ this year also includes the bronze medal in the Music Video Category at the 35th Annual Telly Awards; the Ecotourism and Responsible Travel Award at the 3rd Deauville Green Awards International Film Festival; and the 1st prize in the “Country” category at the 13th International Tourism Film and Media Competition “The Golden City Gate” 2014 Awards.
This year’s PATA Gold Awards attracted a total of 181 entries from 66 travel and tourism organisations. Open to both PATA and non-PATA members, the 28 Grand and Gold Awards recognise the achievements of 20 separate organisations and individuals such as Capilano University, Canada; Garuda Indonesia; Khiri Travel; Korea Tourism Organization; Tourism Malaysia; and Travel + Leisure magazine.
The awards luncheon and presentation will take place at Diamond Island City Hall in Phnom Penh, Cambodia on Friday, September 19, 2014 during the PATA Travel Mart (September 17-19) and PATA Executive Board and Board Meeting (September 19 – 21).