Friday, July 18, 2014
MyCEB heads to Singapore with roadshow to promote more destinations, longer stays
Malaysia Convention & Exhibition Bureau (MyCEB) wants to encourage meeting and incentive groups from Singapore to travel beyond popular destinations Johor, Malacca and Kuala Lumpur, and to stay longer in the country.
Towards this end, it organised a half-day roadshow at Marina Bay Sands Singapore on Tuesday which comprised product briefings by Sarawak Convention Bureau, Langkawi Development Authority as well as MyCEB. The event also featured a mini travel mart where 10 Malaysian sellers had business appointments with 60 meeting and incentive planners in Singapore.
Tan Lay Teng, MyCEB’s senior manager – corporate & incentive, noted that Singapore is a major market for Malaysia, contributing an average stay of three days/two nights.
“We want them to stay longer and experience Malaysia’s diverse offerings,” declared Tan.
“Penang is rich in food and heritage while its state capital, George Town, is a UNESCO World Heritage Site. Langkawi has beautiful islands and beaches, Sabah is great for diving, adventure and teambuilding, while Sarawak has lots to offer in terms of heritage, culture and soft adventure.”
Meanwhile, MyCEB has extended its Malaysia Twin Deal++ incentive programme for planners and delegates. To qualify, groups must confirmed their bookings and arrive in Malaysia by December 31, 2014.
According to Tan, the programme was extended due to overwhelming response. It was supposed to conclude on June 30 this year.