Friday, June 13, 2014

Tourism Malaysia Attracts Hong Kong Tourists With Durians

HONG KONG, 11 June 2014: Tourism Malaysia Hong Kong office is working together with EGL Tours once again to organise a durian tour, which brings durian fans from Hong Kong to Penang to enjoy the ‘king of fruits’.   

The ‘4D/3N Deluxe Durian Tour’ offers Hong Kong tourists an opportunity to try the highest grade of Malaysian durians such as the “Blackthorn” and “Cat Mountain King”, as well as to enjoy durian buffets at durian stalls.

Besides enjoying durians, this year’s Durian Tour will also bring the participants to the filming locations of the popular TVB drama ‘Outbound Love’ such as Street Art in George Town, Clan Village, Penang Town Hall, Pinang Peranakan Museum, Victoria Memorial Clock Tower and Lone Pine Hotel.

“Since its conception in Hong Kong three years ago, the Durian Tour has achieved great success. It has become a highly popular brand product and the tours organised by EGL alone have been participated by over 3,000 Hong Kong tourists,” said the Director of Tourism Malaysia Hong Kong Baizuri Baharum. 

“By combining this year’s durian tour with visits to the filming locations of ‘Outbound Love’ in Penang, we expect an even higher response from Hong Kong travellers,” added Baizuri.    

The Executive Director of EGL Tours Steve Huen said that the ‘Deluxe Durian Tour’ has become the company’s top travel product since its commencement in 2011. “We have received a lot of encouraging comments on the durian tour. Last year, the tours were joined by more than 1,000 tourists from Hong Kong,” explained Steve.  

The “Deluxe Durian Tour” by EGL Tours starts at HK$2,589. The departure dates for the tours are 2, 6, 7, 8, 13, 15, 20, and 22 June, as well as 1, 3, 5, and 6 July. For more details, please visit EGL Tours website - 

To promote the ‘Deluxe Durian Tour’, Tourism Malaysia Hong Kong also organised a “Durian Mobile Party” on 30 May at Man Kwong Street, Central (Pier No. 3 Central). It is in the form of a promotional bus, decorated with photos of durian and the Visit Malaysia Year 2014 logo. The bus toured around Hong Kong and Kowloon to meet fans of Malaysian durians. 

It is also an effort to raise awareness of the local community and durian lovers on the arrival of the durian season in Malaysia and that the country remains the destination of choice to taste this delicious fruit.  

Over 5,000 durian fans participated in the 3-day event and joined the games and Q&A sessions. The ‘Durian Mobile Party’ also provided travel information to those who are interested to visit Malaysia.

In addition, durian fans who ‘liked’ the Facebook fan pages of Tourism Malaysia Hong Kong and EGL Tours also received a durian pudding by a Michelin-star restaurant, as well as EGL Tours travel coupons.

-Tourism Malaysia.

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