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Thursday, August 10, 2017
Global chefs to cook up a storm in KL next year
image: Worldchefs - Association of Chefs facebook
In July 2018, chefs from 105 countries will
convene in Kulala Lumpur for the Worldchefs Congress & Expo 2018 to address
food trends and share thoughts on food culture from around the world.
Organised by the World Association of Chefs’
Societies (Worldchefs), the four-day event, themed Asia on a Plate, will begin
on July 11. It is expected to attract over 1,000 attendees and generate an
estimated RM11 million (US$2.6 million) in economic impact.
Speaking at a press conference, Zulkefli
Sharif, CEO of Malaysia Convention and Exhibition Bureau (MyCEB), described the
congress as the ideal platform for Malaysia to further showcase its unique
cuisine influences and expertise to the world.
He added: “Worldchefs Congress & Expo
perfectly highlights Malaysia’s exceptional appeal as a global food
destination. We hope our local chefs will take this enticing opportunity to
network with like-minded industry players, gain insights and ideas on the
latest food technology and trends, as well as share best practices with their
counterparts from all over the world."
Previously held in European and Nordic
countries, Malaysia is the second country in South-east Asia to host this
congress. It was last in this region in 1990, in Singapore where some 700
delegates were in attendance.
The congress bid placed by
MyCEB and local organiser Professional Culinaire Association was announced to
be a successful one at the 2014 Worldchefs Congress in Stavanger, Norway.