Monday, March 17, 2014

It’s ‘Game On’ For 1MALAYSIA GRAND PRIX SALE 2014

photo: PelanconganKini

Expect one-of-a-kind dynamic action as Sunway Pyramid hosted the 1Malaysia Grand Prix Sale 2014 launch, held in conjunction with the annual Petronas Formula 1 Grand Prix race which takes place on 28 to 30 March 2014 at the Sepang International Circuit. Experience the adrenaline rush as you race over to Sunway Pyramid for the most exciting promotions, offers and activities ever, from the amazing discounts on exclusive GP merchandise to fantastic energy surrounding the shows - set to thrill Formula 1 fans and shoppers alike.

The exciting 1Malaysia Grand Prix Sale 2014 launch at LG2 Orange Concourse was attended by the Minister of Tourism Malaysia Dato' Seri Mohamed Nazri bin Tan Sri Abdul Aziz, Founder and Chairman of Sunway Group Tan Sri Dr Jeffrey Cheah, Managing Director of Sunway Property Investment Division Dato’ Ngeow Voon Yean, CEO of Sunway Shopping Malls and Theme Parks HC Chan, COO of Sunway Shopping Malls Kevin Tan, invited guests and celebrities, along with Tourism Malaysia, Ministry of Tourism and Culture Malaysia and Sunway Group officials in the audience.

“Today also serves as a teaser to the adrenaline-pumping action at the Sepang International Circuit on 28 March as international racers blaze the trail at the F1 Petronas Malaysia Grand Prix,” said Dato' Seri Mohamed Nazri.

“I am delighted to know that the private sector has shown greater commitment and formed stronger collaborative network with the Government to drive the tourism industry further, as we can see in today’s event,” he added.

Earlier before the launch, 21 international travel agents and media from Hong Kong, Indonesia, South Korea, and Thailand, under the Mega Fam programme participated in  the “Explorace Salebration Treasure Hunt” to kick-start the celebration.

The 1Malaysia Grand Prix Sale 2014 launch saw a colourful treat of cultural dances, entertainment from the buskers, performances by popular local artistes, an elegant fashion show and the highlight- a display of a series of the sharp and sporty Lotus Supercars, including the acclaimed Lotus Evora GT4, Nurburgring round champion of the 2010 GT4 European Cup season. A few models will be on display at the Sunway Pyramid Orange Concourse for shoppers’ viewing pleasure on the 15 and 16 of March.

“As we are also celebrating Sunway’s 40th Anniversary, we have plenty of new attractions in store for our visitors. Sunway Resort City is the only integrated Resort City in Malaysia with 7 key components making us one of the most popular tourists’ destination in the country, with an estimated visitation of 40 million annually from all around the world, among them Singapore, the Middle East and Europe,” said Tan Sri Dr Jeffrey Cheah.

“Sunway Resort City is in fact world-class integrated resort destination, and both local and international tourists will have plenty to do and see – creating memories of Malaysians’ warm reception that they can take with them when at the end of their holiday or visit,” he added.

Sunway Resort City has a lot of initiatives for the betterment of the community, to ease the heavy traffic congestion in Bandar Sunway and provide the best quality of lifestyle. These include the proposed Bus Rapid Transit (BRT) Line in Bandar Sunway, Canopy Walk connecting Sunway College, Monash University to Sunway Pyramid and the road work constructions, among them the NPE road widening, NPE - South Quay Link and the KESAS highway overhead bridge, all in all costing close to RM800million. All of these efforts are to bring in more international tourists.

The launch of the 1Malaysia Grand Prix Sale 2014 in Sunway Pyramid also showcased one of the most delightful home-grown names in Malaysia, Pink Jambu, boasting artistic designs that are delicately hand-painted onto a canvas of fabrics and transformed into various forms and functions.

During the launch, PUMA also featured their latest sports collection as their long and successful partnership with Ferrari has created an impressive range of Ferrari licensed footwear, apparel and accessories that balance sophistication and practicality with a sharp and sporty look.

Exclusive for the 1Malaysia GP Sales this year, from 15 March till 6 April 2014, the ‘Prix-vilege Contest’ requires shoppers to only spend RM250 (RM200 for HSBC cardholders and Mastercard holders) in a single receipt to stand a chance to win flight tickets, exclusive F1 tickets and shopping vouchers.

For the ‘Flag off’ Redemption, just spend RM500 (RM400 for HSBC cardholders) in 2 receipts to redeem a limited edition red umbrella, and this is only applicable for Sunway Pals members. Shoppers can sign up to become Sunway Pals members at the designated counters for free membership.

Sunway Pals members will be rewarded with loyalty points every time they shop within Sunway. The points are then converted into cash rebate that gives them savings when they spend. Each RM100 spent is converted into 100 Sunway loyalty points, which is rewarded RM1 cash rebate.

The excitement of 1Malaysia GP Sale 2014 in Sunway Pyramid is further felt with the Sepang International Circuit Roadshow - with the 3D Exhibition showcasing the history of  F1 in Malaysia for the past 15 years, 3D Cinema where visitors can experience a 3D show reel of Malaysian F1 promotion in a unique motion master and the F1 Simulator Challenge, where F1 ticket holders can race to their fastest lap times and be selected as one of the Top 10 finalists for the F1 2014 nationwide roadshow.

Shoppers can also purchase F1 tickets at the Official Ticket & Merchandise Booth located at Ground Floor, Ice Rink railing between GUESS & O'Viet. Get 50% discount for F1 tickets and 10% discount for normal price merchandise with any F1 tickets purchased there.

As Malaysia was also declared a Duty Free Destination in 2011, shoppers can expect to buy more varieties of imported goods and at better prices, and pay less for items like perfumes, handbags, apparel, gadgets, rugs, bed linen, footwear, hats, jewellery and toys all available in Sunway Pyramid.

Let Sunway Pyramid, winner of the Best Shopping Mall Award 2012 / 2013 brings you the most unique shopping adventure ever, as we celebrate Visit Malaysia Year 2014 with additional events, activities and festive celebrations lined up to spark everyone’s imagination and interests.

For more information, visit Sunway Pyramid’s Facebook page, log on to  www.sunwaypyramid.com or call 03-7494 3100.
-Sunway Pyramid.

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