The government has introduced a green zone domestic travel
bubble beginning Nov 20 and the Domestic Travel Bubble Standard Operating
Procedures (SOP) were approved on Nov 23.
KUALA
LUMPUR: Domestic tourism has been hit hard by the Covid-19 pandemic.
The sector contributes
greatly to the economy, recording an expenditure of RM92.6 billion in 2019,
according to the Tourism Satellite Account data from the Department of
Statistics.
To revitalise and
invigorate the sector, Tourism, Arts and Culture Minister Datuk Seri Nancy
Shukri recently announced the Domestic Travel Bubble, which will allow people
to safely travel between green zones.
The government has
introduced a green zone domestic travel bubble beginning Nov 20 and the
Domestic Travel Bubble Standard Operating Procedures (SOP) were approved on Nov
23.
The SOP for the initiative, which were
prepared by the Tourism, Arts and Culture Ministry (MOTAC) and jointly approved
by the Health Ministry and the National Security Council (MKN), can be found on
the ministry's website, www.motac.gov.my and
on its social media platforms.
This initiative allows movement between green zones,
meaning people from green zones can travel to other green zones in the country.
Nancy said this was a strategy under the
Tourism Recovery Plan, which covers three strategies; firstly, to restore
people's confidence to travel; secondly, to revive and invigorate domestic
tourism or "Reviving Domestic Tourism"; and thirdly, to identify all
tourism products and increase more creative offerings by maximising resources.
As part of the bubble, the government has come up with
incentives and offers for accommodation and transportation, and discounts for
local handicrafts.
These include offers on accommodation packages in
collaboration with the Malaysian Association of Hotels, which will be offered
on the Shopee e-market platform.
"Consumers only need to buy a minimum accommodation
package of three day, two night, to redeem a rebate voucher of RM50 and RM100
based on the category of hotel purchased. A total of 43,983 rooms have been
targeted for sale through this campaign.
"A total of RM250,000 will be allocated as an
incentive for the first 12,500 users who have made a three day, two night
accommodation package purchase to enjoy a cash e-voucher of RM20 that can be
used to purchase other items in Shopee."
This campaign targets Malaysian citizens and the duration
of this campaign is from December to February.
In collaboration with the Malaysian Budget Hotel
Association (MyBHA), selected three star hotels registered with the ministry
will be allowed to participate in the "Jom Nginap" and "Malaysia
Welcomes You" campaigns.
The "Jom Nginap" campaign offers a cashback of
RM20 via Touch 'n Go for each minimum transaction of RM50. This offer will run
from Dec 31 to March and is limited to the 62,500 bookings.
The "Malaysia Welcomes You" campaign in
collaboration with Touch 'n Go will offer a rebate of RM20 for the booking
period from April to June 2021, and is limited to 62,500 bookings.
MOTAC secretary general Datuk Dr Noor Zari Hamad said the
ministry's incentives also involved local airlines such as Malaysia Airline
Berhad (MAS), Air Asia, Firefly and Malindo Air under the Cuti-Cuti Malaysia
campaign, which will offer discounts of RM50 each way for economy and business
class flights.
The booking period for Malaysia Airlines will run until
Dec 3 and the travel period is from November to June 2021.
The booking period for Firefly is until Dec 8 and the
travel period is until October 2021. The offer is valid for 9,000 seats.
Air Asia is offering a rebate voucher of RM50
for ticket purchases with a target of 24,000 people. Malindo Air is offering a
limited discount of RM50 to 6,000 users with the earliest registration. The
campaign for Air Asia starts on Nov 30 and Malindo starts on Dec 9.
All airlines will implement advertising and promotional
activities for this campaign, including displaying the "Cuti-Cuti
Malaysia" logo in existing advertising mediums as well as on social media
accounts, such as Facebook, Instagram and Twitter.
Initiatives in the services, transportation and private
companies segment are in collaboration with Prasarana through the MY30 Pass
(Buy 1 free 1) campaign, which is scheduled to start from Dec 7 to March 2021.
This pass is offered to the first 5,000 users where each
purchase of the MY30 pass will be given another free pass in the form of a
voucher and can be redeemed for the following month. With the MY30 pass, users
can enjoy unlimited RapidKL Rail (LRT / MRT / Monorail, Bus and BRT Network
rides for 30 days.
A sum of RM500,000 has been allocated for the purchase of
craft products at Karyaneka outlets, a subsidiary of Kraftangan Malaysia. Users
are eligible to enjoy a discount of RM30.00 for every purchase of a minimum of
RM100.00.
This offer starts from Nov 24.Tourism Malaysia has
launched a package for civil servants as a tribute to their service during the
pandemic.
The campaign is underway in the central region and will
be expanded to other regions for the period December to March. To date, 427
packages have been offered for tourist locations nationwide.
Reservations can be made from now on and civil servants
can enjoy their package from Dec 1.Up to October, RM115,549 worth of packages
were recorded through this Civil Servant Package Campaign.
Nancy reminded those living in the green zones to travel
safely according to the SOP set. "Let us prove that we can fight Covid-19
and travel responsibly to redevelop the tourism economy, which has gone through
great challenges this year.
"I would like to call on the players of the tourism
industry to come up with attractive package offers while maintaining the SOP to
ensure the sustainability of the tourism economy, which is one of the major
contributors to the economy.
Programmes and initiatives that have been designed are
expected to help revitalise the domestic tourism sector with the cooperation of
each local tourism player towards the recovery and economic development of the
country.
"I also recommend using the services of local travel
agents and urge Malaysians to take advantage of the packages offered by local
tour operators. I hope travel agents take advantage of this initiative to offer
more innovative packages.
"I would like to invite the public to refer to the
Tourism Malaysia website at www.malaysia.travel for
inspiration on travel trips as well as attractive domestic attractive packages.
-nst online.