Malaysia Truly Asia X Cuti-Cuti Malaysia. Visit Melaka 2019 + Visit Sarawak 2019 + Visit Malaysia Year 2020 + Visit Johor Year 2020 + Visit Sepang Year 2020 + Experience Penang Year 2020. compiled and managed by Farsa.
Thursday, 11 July 2019
Tourism Malaysia “EKSPRESI MEDIA – LEMBAH BUJANG 2019” Programme Retraces Ancient Kedah History
10 JULY 2019 – A total of 25 media representatives from various
newspapers, magazines and social media platforms, are taking part in
the Ekspresi Media – Lembah Bujang 2019
programme from 8 to 11 July. This initiative by Tourism Malaysia is to engage
with local media and encourage them to promote tourist destinations in Kedah,
especially as a build-up to the Visit Malaysia 2020 campaign.
In this second edition of Ekspresi Media, the
programme retains elements of sightseeing and product inspections,
hands-on experiences and product briefings by professionals in the industry to provide a well-rounded
experience of Kedah and showcase some of the state’s hidden
touristic gems. Moreover, the programme also aims to
forge closer relations between the tourism promotion board, the
tourism private sector players and the media.
The media will gain some fascinating
experiences including cruising down Sungai Merbok and visiting the
remains of an old palace at Pulau Tiga and Lubuk Pusing, learning about the
mangrove swamp ecosystem and exploring an oyster farm.
Besides a visit to the Sungai Batu
Archeological Site and Lembah Bujang Archeological Museum, which are the main
tourist attractions in the Kuala Muda area, participants will also have the chance to play with deer at
the Batas Ubi Deer Farm, witness the process of extracting the sweet nectar
(nira) from the nipah tree, a species of the palm, at Ladang Nira Nipah and
explore the beautiful Jerai Botanical Park.
A special briefing on the history and origins
of Kedah will also be conducted by YBhg. Dato’ Dr. Wan Shamsudin Mohd Yusof,
President of the Kedah History Association and iconic
historian of Kedah.
Tourism Malaysia hopes that
the media will share stories of their Kedah explorations with their readers and
audience in their respective publications or social media platforms and in turn
create the interest for them to visit Kedah.
It is expected that some 40 to 50 stories
will be generated by this group of participants, consisting of feature articles
and postings and stories on Facebook, Instagram, YouTube, Twitter and blogs.From the
sharing and re-posting of these entries, Tourism Malaysia looks forward to gain
between 2 million and 4 million audience reach as the outcome of the Ekspresi
Media – Lembah Bujang 2019
Fully utilizing the power of social media,
hashtags such as #tourismmalaysia, #malaysiatrulyasia, #cuticutimalaysia, #vm2020 and #ekspresimedia2019 will
be used throughout the programme to gain more traction for the publicity.