Kuala Lumpur Mayor Datuk Mhd Amin Abd Aziz said KL PASS comes in six variants of 1 day, 3 days and 6 days for adults and children with starting price of RM125 to RM675.
KL PASS offers tourists the benefit of visiting 17 venues including KL Tower, Aquaria KLCC, Berjaya Times Square Indoor Theme Park, Sunway Lagoon Theme Park and Zouk KL.
"Users can also get discounts and other offers while shopping and dining at restaurant, cafe, bistro and entertainment venues just by flashing the card," he told a press conference after the launch of KL PASS here, Monday.
The card is equipped with a smart chip-based system and has the capacity to handle digital currency so that tourists can travel without carrying much cash.
Mhd Amin said the card can provide various information to new tourists, increase sale of traders and provide marketing information by tracking behaviour.
It can also help in the management of public transport services in line with the standards outlined in the Kuala Lumpur Tourism Master Plan 2015-2025.
Designed by Meridian Tourist Access Sdn Bhd, KL PASS includes standard international features comparable to Paris PASS, London PASS and New York PASS.
Meanwhile, Meridian Tourist Access Sdn Bhd managing director Farouk Nurish expects to sell 20,000 KL PASS cards in the first year.
KL PASS is available online via its website or can be purchased at KL City Gallery, KL Concierge Kiosk and at KL Hop-On-Hop-Off ticket counters.