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Wednesday, February 22, 2017
Tourism Malaysia Promotes Sustainable Tourism At OTM 2017
21 Feb 2017: The 2017 edition
of Outbound Travel Mart (OTM) was launched in Mumbai today. The event was
jointly inaugurated by the Chief Guest, Shri Devendra Fadnavis, Chief Minister
of Maharashtra, and Dato' Seri Mohamed Nazri Abdul Aziz, Minister of Tourism
and Culture, Malaysia.
Held annually, OTM is India’s leading travel show
focused on outbound travel. It is well-timed to coincide with the start of the
peak outbound season and is one of the most popular platforms for marketing to
the Indian travel trade, MICE segment and tourists.
The Malaysia delegation is led by YB Dato' Seri
Mohamed Nazri accompanied by officials from the Ministry of Tourism and
Culture, Tourism Malaysia, state representatives and members of the Malaysian
Speaking at OTM, Dato’ Seri Mohamed Nazri said, “India
is a major contributor to tourism in Malaysia. In fact, it is the sixth top
tourist generating market for us. In 2015, we had 722,141 Indian visitors and from January to October
2016 we had 540,530 Indian tourists. This year we hope to achieve 1
million arrivals from the India market.”
He added, “Our
marketing and promotion strategies for this year are to focus on sustainable
tourism and the wonderful niche products that Malaysia offers to the Indian
designated 2017 as the “International Year of Sustainable Tourism for
Development” and Malaysia is keen to promote its four UNESCO Heritage Sites,
namely, Kinabalu National Park in Sabah, Gunung Mulu National Park in Sarawak,
Melaka and George Town cities and the archaeological heritage site of the
tourism on the rise, Malaysia is also pushing its special interest packages for
premium shopping, luxury travels, sports tourism such as golf, and Malaysia as
a wedding and honeymoon destination.
At OTM, Tourism Malaysia will also organise various
programmes for travel trade players to meet up and network among themselves,
providing Malaysia’s tourism industry players the opportunity to strengthen
ties with their Indian counterparts.
During his visit, the Honourable Minister will also
inaugurate the brand new Tourism Malaysia office in Mumbai at the Bandra Kurla
Complex. The office has been relocated to be closer to the immigration and visa
offices to make obtaining travel information to Malaysia even more convenient
for the Indian tourist.
OTM 2017, from 21 to 23 February, is held in
Mumbai, the largest outbound market and the main business hub in India. It is
expected to attract close to 1,500 exhibitors from 61 countries and 35 Indian
States / UTs, and about 200,000 visitors, making it one of the most important
travel events in India. -Tourism Malaysia.