KUALA LUMPUR, 13 March 2015 - A total of 39 foreign travel agents and media arrived in the country under Tourism Malaysia's Mega Fam programme to attend the launching of the 1Malaysia Grand Prix Sale 2015 and the 6th Malaysia International Shoe Festival today.
The Mega Fam participants, who come from Australia, Cambodia, Hong Kong, Indonesia, Laos, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Vietnam, are also here to help promote Malaysia as a shopping haven and a top-of-mind holiday destination.
Prior to the launching ceremony, the Mega Fam participants attended a Destination Seminar organised by Tourism Malaysia at Impiana KLCC Hotel where they were briefed on Malaysia’s tourism industry and shopping sector by its shopping promotion arm – Secretariat Shopping Malaysia. It was followed by presentations by Suria KLCC and Sepang International Circuit.
The participants were then brought to the Kuala Lumpur Convention Centre to witness the official launch of the 1Malaysia GP Sale 2015 and the 6th Malaysia International Shoe Festival. Both events, which are among the major highlights of the Malaysia Year of Festivals (MyFest) 2015, were launched by the Minister of Tourism and Culture Dato’ Seri Nazri Abdul Aziz. All attendees were also entertained by various performances and a fashion show.
The next day, the Mega Fam participants will get to enjoy a Shopping Experience Tour where they have five options to choose from – Berjaya Times Square, Sunway Pyramid, Bandar Utama & Mutiara Damansara, Heritage Street Shopping at Jalan Tunku Abdul Rahman, and Putrajaya. After enjoying a nice shopping tour, they will get to relax at a special dinner themed ‘A Midsummer Night’s Dream’ at Zebra Square, Kuala Lumpur, organised by Tourism Malaysia.
On 15 March, the Mega Fam participants will proceed with their post tours to various destinations around Malaysia.-Tourism Malaysia.