The third award Tourism Malaysia received was the second place as best Asian Tourism Board by Go Asia. Go Asia is a well-known organisation that serves as a promotional platform for Asian countries that have a tourism representation in German-speaking countries. Go Asia conducted the contest through a survey of its German travel advisors.
Tourism Malaysia also held an international press conference, a networking reception as well as the launching of Malaysia’s travel channel GOASEAN featuring tourism highlights of the ASEAN member states. The unique GOASEAN initiative, mooted by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib Tun Abdul Razak as the Chairman of ASEAN himself, is part of a joint ASEAN promotional campaign
ITB Berlin, held from 4 to 8 March 2015, is the world's leading travel trade show connecting tourism buyers with destinations from around the globe. This year's show brought together 100,000 visitors and involved over 10,000 exhibitors from 190 countries showcasing their travel experiences, reflecting how intensely competitive the global travel industry is today.