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Saturday, March 7, 2015
Malaysia Year Of Festivals Hitches A ‘Ride’ Around Berlin
photo: MOTAC facebook
BERLIN, 6 March 2015 – Berliners will be pleasantly greeted by beautiful visuals of Malaysia’s tourist destinations as they hail a cab in the next two weeks, as Tourism Malaysia launched their taxi wrap advertising campaign at the International Tourismus Borse (ITB) 2015 starting 4 March.
A total of 200 taxis will be promoting Malaysia as a tourist destination, as well as the Malaysia Year of Festivals (MyFest) 2015 tourism campaign as they drive around in Berlin until 18 March.
The Secretary-General of the Ministry of Tourism and Culture, Datuk Dr. Ong Hong Peng, launched the taxi wrap campaign at the Berlin City Cube on 4 March, then hosted a press conference to promote MyFest 2015.
During the press conference, the Visit Selangor Year and the Visit Penang Year campaigns were revealed to the press. Datuk Dr. Ong also made a special announcement on the Go ASEAN travel channel initiative that is expected to promote ASEAN as a single destination worldwide. Kuala Lumpur City Hall also promoted the city as a gourmet paradise, while the Langkawi Development Authority (LADA) announced the re-opening of the famous Langkawi Skybridge attraction.
In addition, Perak Tourism showcased their new tourism website which features 360-degree panorama virtual tours, and signed a Memorandum of Understanding with a German company to help promote Perak as an ecotourism destination.
Later the same day, Datuk Dr. Ong hosted the European travel trade community and media to a cocktail reception at the Malaysia Pavilion and premiere the MyFest 2015 video for the first time in Europe.
The MyFest 2015 campaign is a continuation of the Visit Malaysia Year campaign from last year, and aims to promote Malaysia’s cultural diversity and celebrations as a tourist attraction. The campaign has set a target of attracting a total of 29.4 million tourists in 2015 and approximately €22 billion (RM89 billion) in tourist receipts.