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Saturday, March 7, 2015
Malaysia Wins Top Award At ITB Berlin
BERLIN, GERMANY, 6 MARCH 2015:Malaysia took top honors at the The Golden City Gate Awards at the ITB Travel Trade Show here in Berlin which recognizes the best film, print and multimedia promotions in the tourism industry.
The winning entry was Tourism Malaysia’s advertisement that featured the country’s age-old wayang kulit theatre tradition (pictured top). It took first prize in the print category of the award.
Receiving the award was Dato’ Mirza Mohammad Taiyab, Director General of Tourism Malaysia who said, “We’re very happy to receive this award. It’s a wonderful recognition for the promotional work we are doing here, for the Malaysia Year of Festivals 2015 campaign, and for Malaysia. It will open up the eyes of the world to the rich culture and heritage we have in Malaysia.”
The award-wining advertisement is part of Tourism Malaysia’s advertising campaign to promote the Malaysia Year of Festivals (MyFest) 2015 which emphasizes the many cultural aspects celebrated by Malaysia’s diverse population. Aptly themed “Endless Celebrations”, the MyFest 2015 campaign has identified more than 200 exciting celebrations in its calendar of events for tourists to experience in Malaysia.
ITB Berlin, being held 4-8 March 2015, is the world's leading travel trade show connecting tourism buyers with destinations from around the globe. This year's show brings together 100,000 visitors and involves over 10,000 exhibitors from 190 countries showcasing their travel experiences, reflecting how intensely competitive the global travel industry is today.