Wednesday, April 9, 2014

Nickelodeon makes splashdown in Sunway Lagoon theme park

Sunway Group yesterday announced it will open Asia's first Nickelodeon-branded attraction zone within Sunway Lagoon theme park come March 2015.

In a strategic collaboration with Viacom International Media Networks Asia, the Nickelodeon Explorers’ Oasis will receive a total investment sum of RM100 million (US$30.9 million). Nickelodeon will bring its characters, expanded interactive shows and signature green slime to Sunway Lagoon.

It will be located within a four-hectare area where the Elephant Walk and Waterfall Gardens are.

Nickelodeon Explorers’ Oasis will comprise nine attractions and six rides as well as feature immersive attractions such as the Oasis Lagoon Splash Pad and climbing structure, an interactive water play area using reactive technology, daily signature slime events, a variety of other water slide attractions, retail shops, games and food service establishments themed with Nickelodeon’s hit properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.

Gerald Raines, vice president, recreation business development for Nickelodeon, said: “This is an ideal location for Nickelodeon to start its themed-based attractions in Asia, which will no doubt open up opportunities for our recreation business in Asia. It is also an important next step in boosting the Nickelodeon experience across all facets of entertainment for families across Malaysia and Asia.”

Nickelodeon Explorers’ Oasis is targeted at children from three years old, said Indra Suharjono, executive vice president and managing director of Viacom International Media Networks Asia. It will add to the existing rides and attractions in Sunway Lagoon, which total more than 80 and span over 35 hectares.

Other Nickelodeon-branded attractions and parks around the world include Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on the Gold Coast, Australia, Nicklodeon Land at Pleasure Beach Blackpool in the UK, Nickland at Movie Park Germany and a new Nickelodeon Land to open at Parque de Atracciones Madrid.
-TTG Asia.

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