Four important topics was covered during the seminar:
1. Middle East Outbound Travel Pattern and Trend During Summer Holidays from 2010~2015
2. Middle East outbound Tourism market Transformation and Quality Service
3. Malaysia Tourism Promotion Strategy in the Middle East Market for 2010~2011
4. Middle East Tourist Activities and Travel Pattern During Ramandhan
Through this seminar, it is hoped that participants will get a better and clear understanding of the needs and expectations of the Middle Eastern tourists especially since the holy month of Ramadhan falls during their summer holidays over the next five years.