Malaysia Truly Asia X Cuti-Cuti Malaysia. Visit Melaka 2019 + Visit Sarawak 2019 + Visit Malaysia Year 2020 + Visit Johor Year 2020 + Visit Sepang Year 2020 + Experience Penang Year 2020. compiled and managed by Farsa.
Sunday, 17 March 2019
Sabah picked as Malaysia's favourite destination at MATTA Fair
KUALA LUMPUR: Sabah is honoured to be selected
"Malaysia's Favourite Destination" at the 47th edition of the
Malaysian Association of Tour and Travel Agents (MATTA) Fair 2019.
Chief Minister Datuk Seri Mohd Shafie Apdal said
that the MATTA Fair 2019 was a great opportunity for Sabah to be promoted as a
world-class premier eco-tourism destination.
He said this was in line with the state's target of
hitting four million tourist arrivals in 2019, comprising 2.57 million domestic
travellers and the rest from overseas.
"In 2018, Sabah tourism set a new record with
the highest tourism receipts ever at RM8.34bil on the back of a record-high
3.879 million arrivals, an increase of 6.6% in tourism receipts and a 5.3%
increase in arrivals compared to 2017," he said at the opening of the
MATTA Fair 2019 at the Putra World Trade Centre (PWTC) here Saturday (March
"I am glad to see that Sabah tourism has been
proactive in implementing new products, enhanced services and productivity
improvement. The state government will continue to support in transformation
"We are also constantly reviewing our tourism
strategies to see how we can further enhance Sabah's attractiveness as a
destination for different groups of visitors.
"We will continue to work hard and look for
areas where we can improve and do even better," he said in his speech read
by Deputy Chief Minister Datuk Christina Liew, who is also state Tourism,
Culture and Environment Minister.
Shafie said that in a highly competitive global
tourism market, "we need to offer attractive reasons for tourists to visit
Sabah, and to return for subsequent visits after their initial experience in
He reiterated that the Sabah government remains
committed to growing its tourism sector to create economic opportunities for
businesses and generate jobs for locals.
"While the road ahead is not without its
challenges, our passion gives us the courage to come up with ambitious plans
and the resilience to take risks and sustain our journey," he said.
Sabah Tourism Board (STB) chairman Ken Pan Ying led
a delegation of 30 co-exhibitors comprising 25 tour operators, two dive operators,
two hotels and one hotel association.
STB's 16 booths showcased the state's tourism
products under the Sabah Pavilion ranging from heritage and culture, scenic
island visits, scuba diving, jungle trekking, bird watching to adventure and
other attractions that are top notch and considered to be good value for money.
One of the highlights of the fair was the
introduction of "Cuti-Cuti Tawau" to promote tourism in the east
coast of Sabah, taking visitors and tourists beyond the already popular Kota
Kinabalu on the west coast.
Tawau is the gateway to the eastern part of the
state where the towns of Semporna, Lahad Datu and Sandakan are located.