FRANKFURT, GERMANY, 20 Feb 2019: As the official Partner Country 2019 at ITB Berlin this year, Malaysia is going all out to woo the Europe market with its amazing and colourful heritage and culture.
H.E. Sarah Nava Rani Al Bakri Devadason, the Ambassador of Malaysia to Germany, said, “I believe Malaysia’s cultural uniqueness is a big draw for the Europe market. As you may know, Malaysia is a melting pot of cultures with influences from Malay, Chinese and Indian ethnicities, as well as from Europe, Arab and the Malay Archipelago. This has resulted in a mixed yet harmonious legacy that manifests itself in Malaysia’s architecture, clothing, language, cuisine and other aspects. As such, the highlight of our presence at ITB this year will be the cultural aspects that we bring to the show.”