Sarawak Tourism Board (STB) CEO Sharzede Salleh Askor said the livery will depict a hornbill along with STB's new colourful Sarawak logo.
"This will be instrumental in promoting Sarawak as a destination full of life, vibrancy and excitement, with its many attractions and products in culture, adventure, nature, festivals and food," she said during the signing of a memorandum of agreement with Laduni Services Sdn Bhd for the livery here on Monday (Dec 17).
Sharzede said the livery will adorn one AirAsia plane flying regional routes for a period of two years, while seven aircraft will carry Visit Sarawak advertising on their cabin overhead compartments and tray tables.
"Visibility is a key word in the Visit Sarawak 2019 campaign. Aircraft livery is part of our strategy to create visibility in the domestic and international markets.
"We are also going strongly on digital platforms to reach out to travellers," she said, adding that the state was targeting five million tourist arrivals next year.
AirAsia non-executive director Datuk Abdul Aziz Abu Bakar said the airline looked forward to the partnership with STB and to help the state achieve its tourism target next year.
"I think it will not be difficult to achieve the target of five million tourists because Sarawak has so much to offer in terms of nature, food, culture and diverse ethnic groups.
"The key is that all stakeholders have to work together as a strong team," he said.-thestar online.