BERLIN, GERMANY, 5 MARCH 2019, 10 AM: Malaysia has taken on the title of Official Partner Country to promote the destination’s beautiful culture and colourful nature at this year’s ITB Berlin. The title partnership is timely, too, as Malaysia is preparing for Visit Malaysia 2020, a landmark campaign that’s targeted to bring in 30 million international tourists and approximately £21.63 billion (RM100 billion) in tourist receipts.
The Minister of Tourism, Arts and Culture, the Hon. Datuk Mohamaddin Ketapi, says, “We want to show that Malaysia is a beautiful and culturally diverse country with many fascinating tourist attractions. We are a peaceful nation and we welcome tourists from all over the world to enjoy an affordable and value-for-money holiday in Malaysia.”