KUALA LUMPUR (Nov 14, 2011): AirAsia Bhd aims to sign up one million BIG card members by the middle of next year and generate an additional RM500 million in sales next year with the introduction of its BIG loyalty programme.
AirAsia Group CEO Tan Sri Tony Fernandes said: "From AirAsia's point of view, we basically have 20% of seats not sold. This is a great way of managing our inventory, getting more people to fly." He said the BIG programme would help push the airline's load factor to over 90% "over a number of years", attract some of the business from corporate sales and benefit from auxiliary income generated by a bigger number of customers.
Since the soft launch in October, BIG has received 65,000 applications from 150 countries and combined with AirAsia's existing customers who will be moved to the BIG card, it expects to have a membership of over 100,000. The loyalty programme is managed by Think Big Digital Sdn Bhd, a 50:50 joint venture between AirAsia and Tune Money Sdn Bhd. It allows members to earn points when travelling and shopping, and redeem the points for exciting rewards, including flight seats.
Members can collect points when shopping at 2,000 programme partners worldwide, including AirAsia and Tune Group. Locally, the BIG card doubles up as a BIG Visa prepaid card which can be reloaded at all major banks or online at BIG's website, tune2big.com. The cards can be used at merchants worldwide where Visa is accepted, including online.
Speaking to reporters at the launch today, Fernandes said it will be easy to collect points and fly, thus increasing its sales dramatically. Points accumulated are valid for three years and the card is Asean-based. "Tune, with this database, can market its financial products," he added.
He said the card will be launched in Indonesia in the first quarter of 2012 and in Thailand, the Philippines and Singapore by end-2012.
-thesundaily.
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