Saturday 29 October 2011

Tourism Ministry reviews strategy on crisis-hit countries

KUALA LUMPUR: The Tourism Ministry is reviewing its strategy to overcome the reduced number of tourist arrivals from crisis-hit countries. Minister Datuk Seri Dr Ng Yen Yen said this involved monitoring the situation globally, via a 24-hour crisis management centre. She said the centre would, among others, advise Malaysia's tour operators on how to overcome the problem.

The centre, established in 2009 during the Influenza A (H1N1) outbreak in the country, is headed by the ministry's secretary-general, Datuk Dr Ong Hong Peng. "We don't snatch the tourists (from flood-hit countries) but instead, manage their arrival to Malaysia and advise them on other countries in the region," she told reporters after launching the 5th International Art Expo Malaysia 2011 at the Matrade Exhibition and Convention Centre here today.

Dr Ng said tourist arrivals from Europe, United Kingdom, United States, Japan, Syria and Egypt had reduced this year due to the political and economic crises, as well as disasters affecting those countries. However, the ministry is focusing on attracting tourists from China, India, Taiwan, Australia, New Zealand, Hong Kong, Russia and other Middle East countries.

-thestar online.

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