European Travel Trade And Media Participate In EUROMEET 2012 To Promote Malaysia

Putrajaya, 18 May 2012 – A total of 72 travel agents and media from 14 European 

countries are participating in the very first EUROMEET 2012 at Istana Hotel Kuala 

Lumpur starting from today until 24 May. 

Organised by Tourism Malaysia, EUROMEET 2012 aims to reinforce tourism promotions 

of Malaysia to the European market as well as build stronger ties with foreign travel 

trade partners through seminars, visits to new products, destination trips and 

networking sessions with local industry players. Participants will also witness Colours 

of 1Malaysia (Citrawarna 1Malaysia 2012) at Dataran Merdeka on 19 May. 

“It is hoped that the programme will encourage and intensify the interests of the 

outbound tour operators in Europe to package and sell Malaysia more prominently,” 

said Tourism Malaysia’s Acting Director General, Dato’ Azizan Hj. Noordin. “The event is in line with the Government’s effort to position Malaysia as a luxury 

tourist and business destination,” he added. 

The participants are 63 outbound travel agents and 9 media representatives from 

Denmark, Finland, France, Germany, Italy, Ireland, Kazakhstan, Netherlands, Russia,  

Spain,  Sweden,  Turkey, United Kingdom and Uzbekistan. 

Some of the key topics and  activities during  EUROMEET 2012 include: 

i) A presentation on niche tourism products of Malaysia, such as golf, spa, 

weddings and honeymoon, bicycle, shopping and helicopter tours. 

ii) A travel mart to facilitate meetings between 60 Malaysian sellers and 

EUROMEET 2012 buyers to discuss the latest tourism products and the 

development of tour packages. Sellers comprise six state tourism authorities, 

inbound tour operators, hotels and airlines.  

iii) Tours to designated destinations in Malaysia such as Melaka, Perak, 

Terengganu, Sarawak and Sabah. 

Among the supporting organisations for EUROMEET 2012 are Malaysia Airlines, 

Emirates Airlines, Melaka State Tourism, Perak Tourism Management Berhad, Sabah 

Tourism Board, Sarawak Tourism Board, Terengganu Tourism, Belum Rainforest Resort, 

Equatorial Hotel Melaka, Grand Margherita Hotel, Hatten Hotel Melaka, Istana Hotel 

Kuala Lumpur, Tanjong Jara Resort, Borneo Eco Tours and World Express Tours Sdn 

Bhd. With the cooperation from travel industry members Tourism Malaysia hopes to make 

EUROMEET an annual promotional activity, complementing the other promotional 

efforts. 

Tourist arrivals from Europe registered a marginal 1.2 percent drop to 1,108,668 in 

2011 from 1,122,170 in 2010. The prolonged economic crisis in the region is cited as 

one of the major factors in the decline of arrivals. 

-Tourism Malaysia.